Unit of competency Outline

Date retreived
22/07/2026 8:00 PM AWST

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Apply visual communication theory to photo imaging practice

Apply visual communication theory to photo imaging practice

Unit of competency
National Code
CUAPHI501
State Code
AWH69
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
15/01/2016
View on TGA
State Implementation and Classification
Approved Date
21/07/2016
Field of Education
100303 - Photography
Original Release Date
21/07/2016
Nominal Hours
50
Description
This unit describes the skills and knowledge required to produce creative and innovative photo images based on visual communication theory.It applies to individuals who research and evaluate visual communication theory and use it to inform their practice.No licensing, legislative or certification conditions apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Research role of photo imaging in visual communication
  • 1.1 Research historical and contemporary role of photo images in visual communication using relevant information sources
  • 1.2 Investigate theories and commentators on conceptualisation, production and use of photo image
  • 1.3 Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use
  • 1.4 Critique, using visual communication theory, a range of photo images and themes
2. Use visual communication in photo imaging practice
  • 2.1 Determine intent of visual communication and target audience for photo images
  • 2.2 Apply photo image themes and selected aspects of visual communication theory to production of photo images
  • 2.3 Present photo images using range of visual communication modes and media
3. Evaluate visual communication in photo imaging practice
  • 3.1 Evaluate effectiveness of visual communication in production of photo images to engage target audience
  • 3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities
No information
No information
Replaces
State Code National Code Title Type
S7716 CUVPHI516A Research the role and use of the photo image in visual communication Unit of competency
Replaced By
State Code National Code Title Type
ODH18 CUAPHI531 Apply visual communication theory to photo imaging practice Unit of competency