Unit of competency Outline

Date retreived
22/07/2026 6:48 AM AWST

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Undertake a complex design brief

Undertake a complex design brief

Unit of competency
National Code
ICPPRP411
State Code
AUO33
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
26/03/2015
View on TGA
State Implementation and Classification
Approved Date
16/09/2015
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
16/09/2015
Nominal Hours
30
Description
This unit describes the skills and knowledge required to produce advanced graphic design from negotiated design briefs to production of complex finished artwork.It applies to individuals who work in the graphic pre-press sector of the printing and graphic arts industry. They may take responsibility for production flow and provide leadership to others to ensure completion of the brief.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Negotiate a complex design contract
  • 1.1 Communication with client results in development of a complex design brief, and client agreement is secured
  • 1.2 Job analysis and research are undertaken to source cost-efficient design production procedures
  • 1.3 Possible design options are analysed to meet optional printing processes and substrates
  • 1.4 Individual design stages of brief are timed and costed to determine accurate parameters of cost
  • 1.5 Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client
  • 1.6 Client approval to proceed is obtained
2 Plan design process
  • 2.1 Appropriate production processes are planned and scheduled to meet brief specifications for the printing substrate
  • 2.2 Materials are sourced and ordered to conform to brief requirements
  • 2.3 Design team members are briefed and work roles allocated to keep design process organised and on time
3 Render a complex graphic design
  • 3.1 Complex graphic design concept is rendered electronically or manually to conform to the brief
  • 3.2 Adjustments or recommendations are made to enhance the design according to brief in consultation with client
  • 3.3 Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief
  • 3.4 Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates
4 Ensure feasibility of production
  • 4.1 Type options are checked to meet specified printing processes and substrates
  • 4.2 Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates
  • 4.3 Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates
  • 4.4 Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates
  • 4.5 Foils and embossing are checked to meet specified printing processes and substrates
5 Solve technical problems
  • 5.1 Materials and/or format are reviewed to ensure most suitable are selected to prevent design and production problems
  • 5.2 Technical problems are resolved by re-design or amendment of the brief in consultation with client to acceptable standards
6 Ensure quality output
  • 6.1 Standards for reproduction are documented to form a reference bank for the design process
  • 6.2 Design solutions are filed and stored ready for retrieval according to enterprise procedures
  • 6.3 Internal performance standards are evaluated to identify potential reforms for future enterprise procedures
  • 6.4 Future actions are determined to incorporate accurate cost and time analyses into future briefs
No information
No information
Replaces
State Code National Code Title Type
D3144 ICPPP411C Undertake a complex design brief Unit of competency