Unit of competency Outline
Date retreived
22/07/2026 12:51 AM AWST
22/07/2026 12:51 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Design and produce innovative floristry products
Design and produce innovative floristry products
Unit of competency
National Code
SFLDEC510A
SFLDEC510A
State Code
D7685
D7685
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
11/11/2011
Field of Education
100309 - Floristry
Original Release Date
11/11/2011
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to creatively design and produce a diverse range of small to large-scale innovative floristry products.It requires the ability to identify opportunities to develop innovative products, generate innovative design concepts and to experiment with, evaluate, select and document the final design of the floristry product in detailed job specifications. It also requires the ability to construct innovative products, supervise any production team members involved and to continually re-evaluate and refine existing design and construction skills through the development of highly creative and innovative products.This unit is the third of three hierarchical floristry design units which cover differing levels of design skill for florists producing different products. The following units cover primary design skills for key and frequently sold floristry products, and higher order design skills for more complex floristry products:SFLDEC302A Design floristry productsSFLDEC407A Design complex floristry productsThe related function of working within a brief and liaising with customers and clients to meet their requirements and special requests is covered in:BSBDES402A Interpret and respond to a design brief.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Explore opportunities to develop innovative products.
- 1.1. Explore any brief, need or opportunity for innovation and investigate and clarify the context for the innovative floristry product.
- 1.2. Identify the function of and intended audience for the floristry product and generate ideas for innovative and creative solutions to meet the brief, need or opportunity.
- 1.3. Challenge the brief or style ideas of clients and customers by suggesting innovative designs outside the scope of their own creativity.
- 1.4. Challenge own past design practice and personal style, and identify opportunities to diversify through the design and production of innovative products.
- 1.5. Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products.
2. Develop a range of creative design concepts.
- 2.1. Use creative thinking techniques to generate a range of different, innovative and creative approaches and concepts.
- 2.2. Consider and apply the elements and principles of design when generating initial and ongoing design ideas until the final product plans are achieved.
- 2.3. Encourage and assess the contribution of creative and innovative ideas by colleagues and customers.
- 2.4. Review and assess different approaches and concepts for technical feasibility, innovation, creativity and acceptability to client or audience.
- 2.5. Identify potential problems and check the concepts against constraints to determine feasibility.
- 2.6. Select concepts or approaches that achieve the required outcome in an innovative and feasible way and keep records of initial design concepts.
3. Refine and resolve the innovative design through experimentation.
- 3.1. Test and experiment with differing flower and plantmaterials, different styles, construction materials and techniques considering and applying the elements and principles of design.
- 3.2. Expand creative and innovative product opportunities through exploration of opportunitiesbeyond the obvious.
- 3.3. Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to client or audience and select the best design for construction.
- 3.4. Develop a detailed job specification for use during the construction phase to ensure the floristry product is produced as intended.
4. Construct innovative floral designs.
- 4.1. Access and interpret job specifications, select and organise production resources to achieve production of the floristry product according to time, budgetary and technical requirements.
- 4.2. Coordinate and supervise relevant personnel involved in the production process to ensure that quality standards are met for the innovative product.
- 4.3. Ensure that the product preparation area is clean and that flower and plant materials have been correctly prepared and conditioned.
- 4.4. Select appropriate floristry construction techniques to produce innovative floristry products considering and applying the elements and principles of design.
- 4.5. Assess, determine and use the appropriate support methods and secure all components of the floristry products according to the job specifications.
- 4.6. Monitor self or team construction to ensure the integrity of the design is maintained; challenge, interrogate own design work and modify as required.
- 4.7. Use energy, water and other resources efficiently during the preparation and construction process to reduce negative environmental impacts.
5. Refine design and construction skills through innovation.
- 5.1. Evaluate, on a continuing basis, innovative products developed and own role in the design and construction process.
- 5.2. Re-evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques that will allow for the development of new and innovative products.
- 5.3. Build upon existing design and construction skills and experience across product categories through the development of highly creative and innovative products.
- 5.4. Use practice, discussion and ongoing evaluation to continuously improve skills
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Innovative floristry products must include:
complex and creative display or stock items
innovative window displays
large, small or themed corporate displays
large, small or themed displays for special events including components constructed off-site and assembled on-site
floral displays produced to exhibition criteria
floristry arrangements of a highly creative nature and of advanced design
products of any size for any purpose using:
complex hand tied floristry techniques
complex wired floristry techniques, especially decorative wiring techniques
complex base medium construction techniques
unusal combinations of multiple types of floristry construction techniques
new and emerging techniques
innovative combinations of flower and plant materials
innovative combinations of construction materials.
Audience for the floristry product may include:
business to business customer e.g. retailer to an event co-ordinator
e-business clients or customers
studio clients or customers
new clients or customers
regular clients or customers
retail clients or customers
corporate clients
exhibition organisers
secondary customers such as those guests who attend special occasions and events and visitors to floristry exhibitions and festivals.
Entrepreneurial attitudes may include:
ability to act on intuition and assumptions
ability to think laterally and independently
ability to work within ambiguity and uncertainty
confidence in self and vision
curiosity
desire to take risks
flexibility
interest in pursuing new ideas.
Creative thinking techniques may include:
brainstorming:
bulletin board
buzz session
computer-aided
sequencing
stop and go
Edward de Bono's six thinking hats
ego alter or heroes
graphic organisers:
concept fans
visual maps
webbing
lateral thinking games
making associations
mind mapping
morphological analysis
sub-culture surfing
trigger words
use of metaphors and analogies
vision circles
word salads
visualisation.
Elements of design must include:
texture
form
colour
space
line.
Principles of design must include:
harmony
rhythm
balance
dominance
scale
proportion
contrast.
Problems may include:
lack of experience with construction materials and techniques
lack of experience with flowers and plant materials
lack of experience with the variety and size of the various products e.g. those for an event
constraints of a short production and delivery deadline
expense of all components of the product and inability to meet a production budget
seasonal non-availability of the flower and plant materials
non-availability of construction materials
non-availability of fabrication and support materials for large displays
constraints of OHS requirements
inability to meet the customer preference or brief
constraints of any site where the floristry product will be displayed including:
type (internal or external)
dimensions of display area
dimensions of delivery access and storage areas
venue access times and impacts on assembling the floristry products to meet deadlines
restrictions of various venue operators such as churches, cemeteries and crematoria
size and availability of on-site assembly storage and maintenance areas
conflicting activities in on-site assembly storage and display areas.
structural constraints of the location where floristry product will be used or displayed including:
pipes and drainage
earthwork
brickwork
stone masonry.
Recordsof initial design concepts may include:
sketches
photographs
itemised lists of all components and suppliers
construction notes and instructions
notes on seasonal availability of flower and plant materials
estimated cost of components.
Testingand experimenting with styles, flower, plant and construction materials may involve:
creating a physical model, sample or prototype
testing the design with colleagues through visual and descriptive representation
testing the design against different display scenarios
testing the design against best practice examples of similar products
presenting the design to the customer through visual and descriptive representation and challenging the design against the customer brief.
Flower and plant materials must include:
flowers including:
fresh (common, exotic and Australian wildflowers)
dry and preserved
artificial.
plant materials including:
fresh (common, exotic and Australian foliage)
dry and preserved
artificial.
Exploration of opportunities beyond the obvious may involve:
challenging assumptions and preconceptions
considering radical change to the way things are done
investigating the use of new construction materials
combining unrelated materials
considering radical designs for traditionally formal special occasions or events
challenging the architectural style of the display venue, rather than working in sympathy with it.
Detailed job specification may include:
customer brief and how it has been met
location where floristry product will be used or displayed
purpose of the floristry product (e.g. for a special occasion, event or exhibition)
photographs of the final design
photographs of various stages of construction
sketches
general overview of how to construct
complete instructions for construction including techniques to be used
itemised lists of all components and suppliers
notes on seasonal availability of flower and plant materials
itemised maximum cost of all components
relative costs of alternate components
itemised list of individual products to be produced as part of a suite, and numbers required
size of each item to be constructed
estimated timeframe for the construction of all components.
Production resources may include:
flowers and plant materials
construction materials
packaging materials
hired items
fabrication items, structural components and frameworks including:
wires
ropes
cages
fences
platforms
lighting
welded and angled grinded materials.
props
off and on-site labour requirements.
Relevant personnel may include:
manager
other senior florists
floral designer
studio designer
owner-operator of a small floristry business
other florists involved in a production team
production manager.
Floristry constructiontechniques must include:
complex and other hand tied floristry techniques
complex, decorative and other wired floristry techniques
complex and other base medium construction techniques
integration of a range of hand tied, wired and base medium construction techniques
new and emerging techniques.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Innovative floristry products must include:
complex and creative display or stock items
innovative window displays
large, small or themed corporate displays
large, small or themed displays for special events including components constructed off-site and assembled on-site
floral displays produced to exhibition criteria
floristry arrangements of a highly creative nature and of advanced design
products of any size for any purpose using:
complex hand tied floristry techniques
complex wired floristry techniques, especially decorative wiring techniques
complex base medium construction techniques
unusal combinations of multiple types of floristry construction techniques
new and emerging techniques
innovative combinations of flower and plant materials
innovative combinations of construction materials.
Audience for the floristry product may include:
business to business customer e.g. retailer to an event co-ordinator
e-business clients or customers
studio clients or customers
new clients or customers
regular clients or customers
retail clients or customers
corporate clients
exhibition organisers
secondary customers such as those guests who attend special occasions and events and visitors to floristry exhibitions and festivals.
Entrepreneurial attitudes may include:
ability to act on intuition and assumptions
ability to think laterally and independently
ability to work within ambiguity and uncertainty
confidence in self and vision
curiosity
desire to take risks
flexibility
interest in pursuing new ideas.
Creative thinking techniques may include:
brainstorming:
bulletin board
buzz session
computer-aided
sequencing
stop and go
Edward de Bono's six thinking hats
ego alter or heroes
graphic organisers:
concept fans
visual maps
webbing
lateral thinking games
making associations
mind mapping
morphological analysis
sub-culture surfing
trigger words
use of metaphors and analogies
vision circles
word salads
visualisation.
Elements of design must include:
texture
form
colour
space
line.
Principles of design must include:
harmony
rhythm
balance
dominance
scale
proportion
contrast.
Problems may include:
lack of experience with construction materials and techniques
lack of experience with flowers and plant materials
lack of experience with the variety and size of the various products e.g. those for an event
constraints of a short production and delivery deadline
expense of all components of the product and inability to meet a production budget
seasonal non-availability of the flower and plant materials
non-availability of construction materials
non-availability of fabrication and support materials for large displays
constraints of OHS requirements
inability to meet the customer preference or brief
constraints of any site where the floristry product will be displayed including:
type (internal or external)
dimensions of display area
dimensions of delivery access and storage areas
venue access times and impacts on assembling the floristry products to meet deadlines
restrictions of various venue operators such as churches, cemeteries and crematoria
size and availability of on-site assembly storage and maintenance areas
conflicting activities in on-site assembly storage and display areas.
structural constraints of the location where floristry product will be used or displayed including:
pipes and drainage
earthwork
brickwork
stone masonry.
Recordsof initial design concepts may include:
sketches
photographs
itemised lists of all components and suppliers
construction notes and instructions
notes on seasonal availability of flower and plant materials
estimated cost of components.
Testingand experimenting with styles, flower, plant and construction materials may involve:
creating a physical model, sample or prototype
testing the design with colleagues through visual and descriptive representation
testing the design against different display scenarios
testing the design against best practice examples of similar products
presenting the design to the customer through visual and descriptive representation and challenging the design against the customer brief.
Flower and plant materials must include:
flowers including:
fresh (common, exotic and Australian wildflowers)
dry and preserved
artificial.
plant materials including:
fresh (common, exotic and Australian foliage)
dry and preserved
artificial.
Exploration of opportunities beyond the obvious may involve:
challenging assumptions and preconceptions
considering radical change to the way things are done
investigating the use of new construction materials
combining unrelated materials
considering radical designs for traditionally formal special occasions or events
challenging the architectural style of the display venue, rather than working in sympathy with it.
Detailed job specification may include:
customer brief and how it has been met
location where floristry product will be used or displayed
purpose of the floristry product (e.g. for a special occasion, event or exhibition)
photographs of the final design
photographs of various stages of construction
sketches
general overview of how to construct
complete instructions for construction including techniques to be used
itemised lists of all components and suppliers
notes on seasonal availability of flower and plant materials
itemised maximum cost of all components
relative costs of alternate components
itemised list of individual products to be produced as part of a suite, and numbers required
size of each item to be constructed
estimated timeframe for the construction of all components.
Production resources may include:
flowers and plant materials
construction materials
packaging materials
hired items
fabrication items, structural components and frameworks including:
wires
ropes
cages
fences
platforms
lighting
welded and angled grinded materials.
props
off and on-site labour requirements.
Relevant personnel may include:
manager
other senior florists
floral designer
studio designer
owner-operator of a small floristry business
other florists involved in a production team
production manager.
Floristry constructiontechniques must include:
complex and other hand tied floristry techniques
complex, decorative and other wired floristry techniques
complex and other base medium construction techniques
integration of a range of hand tied, wired and base medium construction techniques
new and emerging techniques.
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
knowledge of copyright and intellectual property legislation relevant to floristry designs
knowledge of the elements and principles of design, and their interrelationships and their effects on the style and function of floristry products, and the ability to continuously evaluate and modify the innovative floral design in line with these elements and principles
ability to identify and resolve, throughout the design phase, problems that may impact on the style, function and construction of the final floristry product
ability to design and construct multiple and diverse innovative floristry products which must include those products outlined in the range statement. To ensure consistency of performance, ability to respond to different requirements and ability to use different techniques, this must occur over a period of time and cover the construction of products of small to large scale using the complex construction techniques nominated in the range statement
development of innovative floristry product designs that meet the requirements of multiple site environments to ensure that skills can be adapted to different display contexts
project or work activities conducted over a sufficient period so that the design can evolve through experimentation and evaluation; however, this must be achieved within commercial time constraints and deadlines determined by the customer or the organisation.
Context of and specific resources for assessment
Assessment must ensure:
access to comprehensive and sufficient information about a floristry business, project or special or themed event to allow the candidate to fully and formally design innovative products that sit within the parameters of the business, project or event
access to a fully equipped office environment using appropriate computers, software and information programs and publications to facilitate the processes involved in developing and documenting innovative floristry designs
the design and construction of floristry products within a floristry design, preparation and product construction environment
access to sites or event venues in which the candidate can assemble products for display
a diverse, comprehensive and commercial product range of flowers, plant materials, cleaning agents, preservatives, conditioning agents, construction, ancillary and presentation items that can be used during the design and construction process
use of current materials and technology to sketch or photograph designs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of the candidate testing and experimenting with various design concepts
project activities to develop and assess concepts and final designs for innovative floristry products in conjunction with an industry operator
project activities to develop and assess concepts and final designs for innovative floristry products for a local community organisation or an event delivered by the training college
review of a comprehensive portfolio prepared by the candidate that documents the entire design process inclusive of notes on original concepts, evaluation of the concepts to meet the product requirements, amendments made throughout the process, a suite of sketches that represent initial and evolving concepts and the final comprehensive job specifications prepared for the construction phase
written and oral questioning or interview to test knowledge of such things as copyright issues, the elements and principles design and any current or emerging trends for the floristry industry
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBCRT601A Research and apply concepts and theories of creativity
BSBDES602A Research global design trends
BSBDES701A Research and apply design theory
CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept
CUVCRS11B Select and prepare work for exhibitions
SFLDEC511A Style and manage an event
SITXCOM005A Make presentations.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
knowledge of copyright and intellectual property legislation relevant to floristry designs
knowledge of the elements and principles of design, and their interrelationships and their effects on the style and function of floristry products, and the ability to continuously evaluate and modify the innovative floral design in line with these elements and principles
ability to identify and resolve, throughout the design phase, problems that may impact on the style, function and construction of the final floristry product
ability to design and construct multiple and diverse innovative floristry products which must include those products outlined in the range statement. To ensure consistency of performance, ability to respond to different requirements and ability to use different techniques, this must occur over a period of time and cover the construction of products of small to large scale using the complex construction techniques nominated in the range statement
development of innovative floristry product designs that meet the requirements of multiple site environments to ensure that skills can be adapted to different display contexts
project or work activities conducted over a sufficient period so that the design can evolve through experimentation and evaluation; however, this must be achieved within commercial time constraints and deadlines determined by the customer or the organisation.
Context of and specific resources for assessment
Assessment must ensure:
access to comprehensive and sufficient information about a floristry business, project or special or themed event to allow the candidate to fully and formally design innovative products that sit within the parameters of the business, project or event
access to a fully equipped office environment using appropriate computers, software and information programs and publications to facilitate the processes involved in developing and documenting innovative floristry designs
the design and construction of floristry products within a floristry design, preparation and product construction environment
access to sites or event venues in which the candidate can assemble products for display
a diverse, comprehensive and commercial product range of flowers, plant materials, cleaning agents, preservatives, conditioning agents, construction, ancillary and presentation items that can be used during the design and construction process
use of current materials and technology to sketch or photograph designs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of the candidate testing and experimenting with various design concepts
project activities to develop and assess concepts and final designs for innovative floristry products in conjunction with an industry operator
project activities to develop and assess concepts and final designs for innovative floristry products for a local community organisation or an event delivered by the training college
review of a comprehensive portfolio prepared by the candidate that documents the entire design process inclusive of notes on original concepts, evaluation of the concepts to meet the product requirements, amendments made throughout the process, a suite of sketches that represent initial and evolving concepts and the final comprehensive job specifications prepared for the construction phase
written and oral questioning or interview to test knowledge of such things as copyright issues, the elements and principles design and any current or emerging trends for the floristry industry
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBCRT601A Research and apply concepts and theories of creativity
BSBDES602A Research global design trends
BSBDES701A Research and apply design theory
CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept
CUVCRS11B Select and prepare work for exhibitions
SFLDEC511A Style and manage an event
SITXCOM005A Make presentations.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AVG10 | SFLDEC004 | Design and produce innovative floristry products | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D547 | SFL50110 | Diploma of Floristry Design | Qualification |