Unit of competency Outline
Date retreived
23/07/2026 7:41 PM AWST
23/07/2026 7:41 PM AWST
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Design and produce innovative floristry products
Design and produce innovative floristry products
Unit of competency
National Code
SFLDEC004
SFLDEC004
State Code
AVG10
AVG10
TGA Status
Current
Current
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
01/02/2016
Field of Education
100309 - Floristry
Original Release Date
01/02/2016
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to creatively design and produce a diverse range of small to large-scale innovative floristry products.It requires the ability to identify opportunities to develop innovative products, generate innovative design concepts and to experiment with, evaluate, select and document the final design in detailed job specifications. It also requires the ability to construct innovative products, supervise production team members and to continually re-evaluate and refine existing design and construction skills through professional discussion and practice.Innovative products could be custom made in response to customer briefs or original display or stock items made for general sale. They could be small or large-scale floristry products, those of a complex nature, those using complex techniques or part of a range of products and displays for a special or themed event or exhibition.This unit applies to all floristry industry businesses including retail floristry shops, studio businesses and those that specialise in corporate or special events. It applies to senior florists and specialist floral designers and floral stylists who operate with significant autonomy, have considerable experience across product categories and have a strategic design focus as part of their job role.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Explore opportunities to develop innovative products.
- 1.1 Investigate brief, need or opportunity for innovation and clarify context for the product.
- 1.2 Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product.
- 1.3 Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity.
- 1.4 Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products.
- 1.5 Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products.
2. Develop a range of creative design concepts.
- 2.1 Use creative thinking techniques to generate a range of innovative and creative concepts.
- 2.2 Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.
- 2.3 Encourage and assess contribution of creative and innovative ideas by colleagues and customers.
- 2.4 Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience.
- 2.5 Identify potential problems and check concepts against constraints to determine feasibility.
- 2.6 Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts.
3. Refine and resolve the innovative design through experimentation.
- 3.1 Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design.
- 3.2 Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious.
- 3.3 Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction.
- 3.4 Develop detailed job specifications for use during construction phase.
4. Construct innovative floral designs.
- 4.1 Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements.
- 4.2 Coordinate and supervise production staff to ensure quality standards are met.
- 4.3 Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design.
- 4.4 Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications.
- 4.5 Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need.
5. Refine design and construction skills through innovation.
- 5.1 Evaluate, on a continuing basis, innovative products developed and own role in design and construction process.
- 5.2 Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products.
- 5.3 Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products.
- 5.4 Use practice, professional discussion and ongoing evaluation to continuously improve skills
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D7685 | SFLDEC510A | Design and produce innovative floristry products | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| AWP1 | SFL50115 | Diploma of Floristry Design | Qualification |
| BOH5 | SFL50125 | Diploma of Floristry Design | Qualification |