Unit of competency Outline

Date retreived
22/07/2026 2:41 PM AWST

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Develop strategies to monetise digital engagement

Develop strategies to monetise digital engagement

Unit of competency
National Code
BSBMKG536
State Code
OAE53
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
27/09/2018
View on TGA
State Implementation and Classification
Approved Date
14/02/2019
Field of Education
080505 - Marketing
Original Release Date
14/02/2019
Nominal Hours
55
Description
This unit describes the skills and knowledge required to monetise digital engagement through focus on customer engagement, content relevance and real-time digital payment systems.It applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Analyse the digital channel to be monetised
  • 1.1 Identify and evaluate the opportunities for paid, owned or earned customer engagement
  • 1.2 Audit prior experience with channel monetary transactions, where applicable
  • 1.3 Identify existing barriers to streamlined transactions for digital users
  • 1.4 Prepare key observable and measurable criterion for successful channel monetisation, in line with organisational strategies
  • 1.5 Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy
2. Create design interventions
  • 2.1 Assess digital processes for reliability and customer trust
  • 2.2 Define the features and digital applications required to enable transactions
  • 2.3 Specify authentication and security requirements to secure transactions, in accordance with organisational policies and procedures
  • 2.4 Model the digital customer engagement to select points-of-sale and closure in line with organisational strategies
3. Select and implement tools and technologies
  • 3.1 Negotiate with financial institutions to establish effective processing parameters in line with task requirements and organisational strategies
  • 3.2 Evaluate and select payment processing tools and technologies
  • 3.3 Identify and evaluate reliability of systems for the collection and analysis of transaction data
  • 3.4 Ensure tools, technologies and applications are tested and activated within identified performance parameters
4. Monitor and evaluate performance
  • 4.1 Conduct review of performance with a financial analytics service in accordance with organisational strategies
  • 4.2 Track transaction metrics using suitable technologies
  • 4.3 Monitor and identify gaps in performance against requirements and adjust as necessary
  • 4.4 Evaluate and report on monetisation effectiveness to relevant personnel in appropriate format
No information
No information
Replaces
State Code National Code Title Type
AWF83 BSBMKG526 Develop strategies to monetise digital engagement Unit of competency
Replaced By
State Code National Code Title Type
OCF34 BSBMKG547 Develop strategies to monetise digital engagement Unit of competency
State Code National Code Title Type
AD355 BSBSS00079 Digital Applications Skill Set Skill set
AZK1 BSB52415 Diploma of Marketing and Communication Qualification