Unit of competency Outline

Date retreived
22/07/2026 6:26 AM AWST

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Develop strategies to monetise digital engagement

Develop strategies to monetise digital engagement

Unit of competency
National Code
BSBMKG526
State Code
AWF83
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
14/01/2016
View on TGA
State Implementation and Classification
Approved Date
05/07/2016
Field of Education
080505 - Marketing
Original Release Date
05/07/2016
Nominal Hours
55
Description
This unit describes the skills and knowledge required to monetise digital engagement through focus on customer engagement, content relevance and real-time payment systems.It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for working with clients on improving income streams from their digital strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Analyse the digital channel to be monetised
  • 1.1 Evaluate the opportunities for paid, owned or earned customer engagement
  • 1.2 Audit prior experience with channel monetary transactions
  • 1.3 Identify barriers to streamlined transactions
  • 1.4 Prepare key observable and measurable criterion for successful channel monetisation
  • 1.5 Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy
2. Create design interventions
  • 2.1 Prepare reliable digital processes that develop customer trust
  • 2.2 Define the features and applications required to enable transactions
  • 2.3 Specify authentication and security requirements to secure transactions
  • 2.4 Model the digital customer engagement to select points-of-sale and closure
3. Select and implement tools and technologies
  • 3.1 Negotiate with financial institutions to establish effective processing parameters
  • 3.2 Evaluate and select payment processing tools and technologies
  • 3.3 Determine reliable systems for the collection and analysis of transaction data
  • 3.4 Ensure tools, technologies and applications are tested and activated within identified performance parameters
4. Monitor and evaluate performance
  • 4.1 Regularly review performance with a financial analytics service
  • 4.2 Track transaction metrics using suitable technologies
  • 4.3 Monitor and identify gaps in performance against requirements and adjust as necessary
  • 4.4 Evaluate and report on monetisation effectiveness
No information
No information
Replaced By
State Code National Code Title Type
OAE53 BSBMKG536 Develop strategies to monetise digital engagement Unit of competency