Elements and Performance Criteria

economic, historical and social significance of the creative arts industry
creative arts industry sectors and their products, services, revenue flow and interrelationships
local, regional, national and international creative arts enterprises
major industry bodies and associations
markets and distribution channels for products and services
prominent creative arts practitioners and practices
relationship with other industries
working arrangements within the industry.

entertainment
film, television, radio and interactive digital media
museums and library services
music
visual arts craft and design.

attending creative arts industry events (community activities, conferences, conventions, exhibitions, expositions, festivals, functions, performances, trade fairs)
electronic/print media (articles, journals, magazines, news, reviews, subscriptions)
government publications (legislation, policy and procedures manuals)
industrial relations publications (bulletins, letters, magazines, newsletters)
industry publications (induction kits, information sheets, reference books, technical publications)
internet
libraries and archives (text, film, video, sound, graphic)
lifestyle and contemporary issues magazines
museums, galleries and studios
peak copyright organisations
personal observations and experience
professional competitions and awards
professional development activities (conferences, master classes, seminars, symposiums, training programs, workshops)
retail/wholesale suppliers of products and services.

career opportunities and career paths
codes of conduct and codes of ethics
employer bodies and professional associations
employment conditions
employment contracts and job descriptions
industrial relations issues
roles, responsibilities and employment rights of individuals and contracted freelance workers
union membership.

advances in any type of equipment or technology used within the industry
changing nature of the marketplace (including marketing/production of products and services)
cultural protocols
funding policies
government initiatives
historical, emerging and predicted trends
importing and exporting issues
industrial relations
industry contraction and/or expansion
insurance issues
likely effects of new technology on current work practices and structure of the industry
sources of technical advice and support
taxation issues
ways of upgrading skills to allow for the use of new technology.

anti-discrimination
consumer protection
contempt of court and parliament
copyright, moral rights, intellectual property, licensing and royalty
defamation
duty of care
environmental issues
equal employment opportunity
importing and exporting
industrial relations laws and awards
insurance
libel
obscenity
occupational health and safety
plagiarism
privacy legislation
racial vilification
slander
taxation.

agents
artist managers
colleagues/peers
community representatives
copyright/legal representatives
current industry practitioners
employee association (union) representatives
industry association representatives
industry managers
mentors
professionals from allied areas
speakers at conferences and seminars.

advisory committees
chambers of commerce
community organisations
government agencies
industry sector committees
lobby groups
local councils
professional industry associations
project specific consultative/reference groups
specific interest or support groups
suppliers
unions
work teams.

association membership
conference participation
distributing materials
individual marketing
maintaining regular contact
seminar attendance
society membership.

Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to research, analyse, critique and apply industry information
ability to maintain effective industry networks
ability to enhance professional practice.
This unit applies to a range of creative arts industry sectors. The focus of assessment will therefore depend on the industry sector involved. Assessment must be customised to meet the needs of the particular industry sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range statement, which apply to the chosen context.

Context of and specific resources for assessment

Assessment must ensure:

access to a range of relevant and current creative arts industry information materials
access to an appropriate environment to enhance professional practice
access to appropriate technology to research and apply creative arts industry information
access to relevant creative arts industry networks (including opportunity for collaboration)
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
case studies to assess candidate's ability to research industry information and apply knowledge to different contexts and situations
direct observation of candidate analysing, critiquing and sharing industry information
problem solving activities to assess candidate's critical thinking skills
oral or written questioning to assess knowledge of technical/context issues that impact professional practice in a given industry context.

Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. It should be noted that this unit underpins effective performance in all creative arts industry work practices, and as such could be assessed in conjunction with other operational and technical units at an equivalent level.