Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Structure and operation may include:
economic, historical and social significance of the creative arts industry
creative arts industry sectors and their products, services, revenue flow and interrelationships
local, regional, national and international creative arts enterprises
major industry bodies and associations
markets and distribution channels for products and services
prominent creative arts practitioners and practices
relationship with other industries
working arrangements within the industry.
Creative arts industries may include:
entertainment
film, television, radio and interactive digital media
museums and library services
music
visual arts, craft and design.
Appropriate sources may include:
attending creative arts industry events, such as community activities, conferences, conventions, exhibitions, expositions, festivals, functions, performances and trade fairs
electronic and print media, including articles, journals, magazines, news, reviews and subscriptions
government publications, including legislation, policy and procedures manuals
industrial relations publications, including bulletins, letters, magazines and newsletters
industry publications, including induction kits, information sheets, reference books and technical publications
internet
libraries and archives (text, film, video, sound and graphic)
lifestyle and contemporary issues magazines
museums, galleries and studios
peak copyright organisations
personal observations and experience
professional competitions and awards
professional development activities, such as conferences, master classes, seminars, symposiums, training programs and workshops
retail or wholesale suppliers of products and services.
Employment obligations and opportunities may include:
career opportunities and career paths
codes of conduct and codes of ethics
employer bodies and professional associations
employment conditions
employment contracts and job descriptions
industrial relations issues
roles, responsibilities and employment rights of individuals and contracted freelance workers
union membership.
Trends and emerging technologies may include:
advances in any type of equipment or technology used within the industry
changing nature of the marketplace, including marketing and production of products and services
cultural protocols
funding policies
government initiatives
historical, emerging and predicted trends
importing and exporting issues
industrial relations
industry contraction and expansion
insurance issues
likely effects of new technology on current work practices and structure of the industry
sources of technical advice and support
taxation issues
ways of upgrading skills to allow for the use of new technology.
Laws and regulations may include:
anti-discrimination
consumer protection
contempt of court and parliament
copyright, moral rights, intellectual property, licensing and royalty
defamation
duty of care
environmental issues
equal employment opportunity
importing and exporting
industrial relations laws and awards
insurance
libel
obscenity
OHS
plagiarism
privacy legislation
racial vilification
slander
taxation.
Relevant personnel may include:
agents
artist managers
colleagues and peers
community representatives
copyright and legal representatives
current industry practitioners
employee association (union) representatives
industry association representatives
industry managers
mentors
professionals from allied areas
speakers at conferences and seminars.
Networks and associations may include:
advisory committees
chambers of commerce
community organisations
government agencies
industry sector committees
lobby groups
local councils
professional industry associations
project-specific consultative and reference groups
specific interest or support groups
suppliers
unions
work teams.
Network strategies may include:
association and society membership
attending seminars
distributing materials
individual marketing
maintaining regular contact
participating in conferences.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
research, analyse, critique and apply industry information
maintain effective industry networks
enhance professional practice.
Context of and specific resources for assessment
Assessment must ensure:
access to:
a range of relevant and current creative arts industry information materials
an appropriate environment to enhance professional practice
appropriate technology to research and apply creative arts industry information
relevant creative arts industry networks, including opportunity for collaboration
appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
case studies to assess candidate’s ability to research industry information and apply knowledge to different contexts and situations
direct observation of candidate analysing, critiquing and sharing industry information
problem-solving activities to assess candidate’s critical thinking skills
review of third-party reports from experienced practitioners
oral or written questioning to assess knowledge of technical or context issues that impact on professional practice in a given industry context.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
It should be noted that this unit underpins effective performance in all creative arts industry work practices, and as such could be assessed in conjunction with other operational and technical units at an equivalent level.