Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Relevant personnel may include:
artists and performers
composers
songwriters
artist managers
publishers
record companies
digital distributors/aggregators
advertising agencies
public relations companies
media personnel, such as:
broadcasters
critics
journalists.
Physical products may include:
CDs
DVDs
merchandise, such as:
T-shirts
posters
stickers
mugs
gimmicky objects.
Rights may include the right to:
assign or retain all rights in the music
distribute through multiple agencies
vary the product range
opt out of a contract or agreement
set prices.
Obligations may include the party responsible for:
covering the cost of making products
distributing products to retail outlets
tracking sales and returns
keeping records
distributing income from sales.
Records may include:
type of physical or digital product
number of products
retail outlets
date when products were supplied to retail outlets
contact details at retail outlets
number of sales
number of returns
items out of stock
estimated date for new stock
back orders for stock
damage to stock
delivery method
contact details at delivery companies.
Business models may include:
artist's music publishing company dealing through a collection agency with online outlets, such as iTunes and Amazon MP3 on their behalf
artists using a digital distributor to deal with online outlets using business models, such as:
fee for service
subscription
upload fee and royalty percentage.
Required format may include:
single tracks
albums
audio files in format nominated by distribution agency
cover artwork in format nominated by distribution agency
barcode (universal product code [UPC])
international standard recording code (ISRC).
Contributing to promotional activities may include:
writing media releases
assisting artists to compile résumés
distributing artists' résumés
organising media interviews for artists.
Media outlets may include:
print
television
radio
internet, including:
artists' websites
broadcast email lists
YouTube
Facebook
MySpace
blogs
digital communication devices, e.g. mobile phones.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
develop viable strategies to distribute music and associated products
manage the digital distribution of music
work cooperatively with others involved in the distribution of music and associated products.
Context of and specific resources for assessment
Assessment must ensure:
access to an environment where distribution of music and associated products is required
access to artists and digital distributors/aggregators
use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of the candidate and the work being performed.
Method of assessment
The following assessment methods are appropriate for this unit:
case studies to assess candidate's ability to communicate effectively in a range of situations dealing with the distribution of music and associated products
written or oral questioning to assess knowledge as listed in the required knowledge section of this unit
problem-solving activities to assess ability to manage contingencies in the process of distributing music and associated products.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.