Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Elements of design must include:
texture
form
colour
space
line.
Principles of design must include:
harmony
rhythm
balance
dominance
scale
proportion
contrast.
The range of complex floristryproducts to be designed must include:
custom-made floristry products in response to customer briefs
large scale corporate displays including components constructed off-site and assembled or displayed on-site
large, small and themed displays including components constructed off-site and assembled on-site for events.
All proposed components may include:
flowers and plant materials
ancillary items
construction materials
packaging materials
hired items
fabrication items, structural components and frameworks including:
wires
ropes
cages
fences
platforms
lighting
welded and angled grinded materials.
props
off and on-site labour requirements and costs.
A broad range of complex floristry products are subject to design and may include:
complex display or stock items
complex window displays
large, small or themed corporate displays including components constructed off-site and assembled on-site for:
exhibition centres
ball rooms
restaurants and reception centres
theatres
galleries
hotels
government buildings
hospitals
corporate offices
marquees
gardens
cruise boats
churches or chapels.
large, small or themed displays including components constructed off-site and assembled on-site for events and special occasions:
corporate events
balls and banquets
themed events
industry and other awards presentations
theatrical performances
trade shows
exhibitions
floral festivals
weddings
parties e.g. birthdays and engagements
celebrations e.g. Christmas and St Valentine's Day
religious celebrations e.g. communions, bar mitzvahs
funerals.
floral displays produced to competition criteria
floristry arrangements of a highly creative nature and of advanced design
products of any size for any purpose using:
complex hand tied floristry techniques
complex wired floristry techniques, especially decorative wiring techniques
complex base medium construction techniques
new and emerging techniques.
Problems may include:
lack of experience with flowers and plant materials
lack of experience with the variety and size of the various products e.g. those for an event
inability to source or roster staff to meet production requirements
constraints of a short production and delivery deadline
expense of transporting floral displays and products to the display location
price fluctuations for raw materials and ancillary items
expense of locating and transporting any special raw materials
fluctuations in exchange rates
expense of all components of the product and inability to meet a production budget
seasonal non-availability of the flower and plant materials
non-availability of ancillary, presentation and wrapping items
non-availability of fabrication and support materials for large displays
short life cycle and problems with maintaining quality during storage, production and display by the organisation or the customer
product, tax and levy costs not clearly defined by the supplier
conditions not clearly defined by the supplier that relate to provision of raw materials, deposit, payment and cancellation terms and conditions
non-delivery of the product from unknown supplier
constraints of OHS requirements
constraints of ensuring copyright of products is not breached
failure to protect the business' original designs
inability to meet the customer preference or brief.
constraints of any site where the floristry product will be displayed including:
type (internal or external)
dimensions of display area
dimensions of delivery access and storage areas
venue access times and impacts on assembling the floristry products to meet deadlines
restrictions of various venue operators such as churches, cemeteries and crematoria
size and availability of on-site assembly storage and maintenance areas
conflicting activities in on-site assembly, storage and display areas.
structural constraints of the location where floristry product will be used or displayed including:
pipes and drainage
earthwork
brickwork
stone masonry.
Technologies, market and design trends may involve:
emerging floristry construction techniques
use of texting (SMS)
use of the Internet
use of digital photography and scanners
use of design and accounting software
use of electronic technology to track orders, delivery and relay services
use of GPS systems for delivery of products
emerging customer preferences
changing customer demographics
seasonal or in-fashion colours
the influence of clothing fashion, fabric and colour trends
the influence of architecture, interior design and trends in interior decoration
the influence of themed events
the influence of new hybrid flowers and plant materials
emerging technologies that impact on production.
Flower and plant materials must include:
flowers including:
fresh (common, exotic and Australian wildflowers)
dry and preserved
artificial.
plant materials including:
fresh (common, exotic and Australian foliage)
dry and preserved
artificial.
Testing and experiment with styles, flower and plant, construction and presentation materials and ancillary items may involve:
creating a physical model, sample or prototype
testing the design with colleagues through visual and descriptive representation
testing the design against different display scenarios
presenting the design to the customer through visual and descriptive representation and challenging the design against the customer brief.
Ancillary items may include:
chocolates, fruit, nuts, alcohol
hampers
gift items of any type
novelties such as balloons and toys
flower preservatives and conditioning agents.
Presentation materials may include:
wrapping
gift cards and message items
corporate advertising of the business
corporate materials provided by the customer.
Records may include:
sketches
photographs
itemised lists of all components and suppliers
construction notes and instructions
notes on seasonal availability of flower and plant materials
relative costs of all components.
Creative and budgetary requirements may include:
style and theme of products produced by the organisation
theme of any event or special occasion
customer preferences for certain types of flower and plant materials or colours
incorporation of any corporate livery or branding
spatial requirements for the floral display
meeting the customer's budget
pricing the product for sale within the organisation for business profitability
meeting the budget for an event.
Component elements may include:
a suite of themed products
a suite of products for an event or special occasion
a single floral product
presentation and ancillary items
wrapping materials that enhance the product
support materials and methods.
Detailed job specification may include:
customer brief and how it has been met
location where floristry product will be used or displayed
purpose of the floristry product (e.g. for an event)
photographs of the final design
photographs of various stages of construction
sketches
general overview of how to construct
complete instructions for construction including techniques to be used
packaging and transportation requirements
itemised lists of all components and suppliers
notes on seasonal availability of flower and plant materials
itemised maximum cost of all components
relative costs of alternate components
itemised list of individual products to be produced as part of a suite and numbers required
size of each item to be constructed
fabrication and structural support requirements for large displays
estimated timeframe for the construction of all components.

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
knowledge of copyright and intellectual property legislation relevant to floristry designs
knowledge of the elements and principles of design, their interrelationships and effects on the style and function of floristry products, and the ability to continuously evaluate and modify the complex floral design in line with these elements and principles
ability to identify and resolve, throughout the design phase, problems that may impact on the style, function and construction of the final complex floristry product

ability to design multiple and diverse complex floristry products of small to large scale that must include the complex floristry products outlined in the range statement. To ensure consistency of performance and ability to respond to different requirements, this must occur over a period of time and cover the design of complex floristry products of differing styles which use diverse complex construction techniques

development of complex floristry product designs that meet the requirements of multiple site environments to ensure that skills can be adapted to different display contexts

project or work activities conducted over a sufficient period so that the design can evolve through experimentation and evaluation; however, this must be achieved within commercial time constraints and deadlines determined by the customer or the organisation.

Context of and specific resources for assessment
Assessment must ensure:
access to comprehensive and sufficient information about a floristry business, project or special or themed event to allow the candidate to fully and formally design complex products that sit within the parameters of the business, project or event
access to a fully equipped office environment using appropriate computers, software and information programs and publications to facilitate the processes involved in developing and documenting complex floristry designs
the design of complex floristry products within a floristry design, preparation and product construction environment
a diverse, comprehensive and commercial product range of flowers, plant materials, cleaning agents, preservatives, conditioning agents, construction, ancillary and presentation items that can be used during the design process
use of current materials and technology to sketch or photograph designs.

Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of the candidate testing and experimenting with various design concepts
project activities to develop and assess concepts and final designs for complex floristry products in conjunction with an industry operator
project activities to develop and assess concepts and final designs for complex floristry products for a local community organisation or an event delivered by the training college
review of a comprehensive portfolio prepared by the candidate that documents the entire design process inclusive of notes on original concepts, evaluation of the concepts to meet the product requirements, amendments made throughout the process, a suite of sketches that represent initial and evolving concepts and the final comprehensive job specifications prepared for the construction phase
written and oral questioning or interview to test knowledge of such things as copyright issues, the elements and principles of design and any current or emerging trends for the floristry industry.
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBDES301A Explore the use of colour
BSBDES402A Interpret and respond to a design brief
CUVCOR08A Produce drawings to represent and communicate the concept
SFLDEC408A Construct complex floristry products
SFLDEC409A Coordinate floristry productsfor a special occasion
SFLSOP308A Prepare quotations for floristry products.