Description

This qualification reflects the role of individuals who possess a broad range of highly developed floristry design, construction and sales skills. They have a substantial depth of theoretical knowledge of floristry design elements and principles and construction techniques. They also have supervisory responsibilities within a small floristry business and have the competencies to plan, carry out and evaluate the work of team members.

The qualification is suitable for an Australian apprenticeship pathway.
Application
Individuals with this qualification are able to work in many floristry industry sectors and enterprise types. The structure of this qualification recognises the diversity of business models that characterise the floristry industry. The types of enterprise to which this qualification may apply include retail floristry shops, studios and businesses who sell via the internet or phone.

Work would be undertaken in any type of environment where flower and plant materials are stored and cared for, and where floristry products are designed, constructed and either sold direct to customers or via the floristry distribution network. This could include on-site assembly and supervisory work at special occasions or events.

Senior florists with this qualification would operate autonomously, be multi-skilled and would design, construct and sell a diverse range of floristry products while taking a lead role in coordinating the day-to-day operational and business activities of the organisation.

Possible job titles include:
senior florist
senior florist and retail shop manager
senior florist and studio manager
florist and owner operator of a small retail floristry business