Unit of competency Outline

Date retreived
22/07/2026 7:44 AM AWST

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Develop a marketing plan

Develop a marketing plan

Unit of competency
National Code
AHCBUS505A
State Code
D6743
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/06/2011
View on TGA
State Implementation and Classification
Approved Date
25/06/2014
Field of Education
080505 - Marketing
Original Release Date
25/06/2014
Nominal Hours
35
Description
This unit covers developing a marketing plan and defines the standard required to: identify the marketable features of the product and potential markets; develop a range of marketing alternatives; collect and analyse data to assess alternatives in a marketing plan; evaluate performance targets and recommend modifications or improvements; implement and evaluate a marketing plan; and plan to manage promotional activities.
Notes
Elements and Performance Criteria
1. Evaluate commercial information
  • 1.1. Relevant information is researched and analysed to identify market trends.
  • 1.2. Competing products are identified and evaluated to determine strengths and weaknesses of own products.
  • 1.3. Collated information is presented in a manner which provides clear and concise information.
  • 1.4. Market and situation analysis is conducted using established techniques in accordance with available budget and the need for external assistance.
2. Identify marketing requirements
  • 2.1. Promotional materials are created that enhance the product and commercial presentation.
  • 2.2. Priorities, responsibilities, timelines and budgets are recorded and communicated to appropriate colleagues.
3. Determine promotional strategies
  • 3.1. Detailed plans for promotional activities are prepared and recorded according to enterprise guidelines.
  • 3.2. Outlined in the promotional plan are objectives, level of exposure to be achieved and available markets.
  • 3.3. Strategies take account of feedback from operational staff, time management and scheduling issues, and resource constraints.
  • 3.4. Marketing objectives are established based on new and retained business consistent with product and operational business plans.
4. Organise implementation
  • 4.1. Criteria are established to measure impact and success of promotional activities.
  • 4.2. Adjustments to the promotional strategy product distribution are made promptly to ensure consistency of promotion.
  • 4.3. Required distribution channels are defined and established.
  • 4.4. Product documentation is distributed on time in the specified quantities.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole.
Purpose for marketing plan may include:
achieving or not achieving sales targets
increased access to new markets
customer/client feedback
level of public/purchaser awareness
increased recognition rates of products
market penetration.
Information may include:
sales data
expected revenues
expenditure
attributable costs
market share figures
trends in consumer purchases
demographic data
borrowing costs
transport costs
delivery times.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:
identify the marketable features of the product and potential markets
develop a range of marketing alternatives
collect and analyse data to assess alternatives in a marketing plan
evaluate performance targets and recommend modifications or improvements
implement and evaluate a marketing plan
plan to manage promotional activities.
Context of and specific resources for assessment
Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.
Replaces
State Code National Code Title Type
S3472 RTE5901A Develop a marketing plan Unit of competency
Replaced By
State Code National Code Title Type
BAP17 AHCBUS502 Market products and services Unit of competency