Unit of competency Outline

Date retreived
22/07/2026 8:45 PM AWST

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Develop and manage a community based marketing supply chain

Develop and manage a community based marketing supply chain

Unit of competency
National Code
AHCORG511
State Code
OFB86
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
24/01/2023
View on TGA
State Implementation and Classification
Approved Date
09/06/2023
Field of Education
080505 - Marketing
Original Release Date
09/06/2023
Nominal Hours
90
Description
This unit of competency describes the skills and knowledge required to evaluate different marketing models, identify a compatible community marketing strategy for the farm, and develop and manage a community-based marketing supply chain.The unit applies to individuals who apply specialised skills and knowledge, and take personal responsibility and exercise autonomy in undertaking complex work. They analyse and synthesise information, and analyse, design and communicate solutions to sometimes complex problems.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Evaluate the suitability of different community marketing options for farm products
  • 1.1 Research and document selling options suitable for farm produce
  • 1.2 Identify community marketing models applicable to farm system
  • 1.3 Identify key input supply chain steps, stakeholders and certification requirements
  • 1.4 Evaluate and record most suitable options
2. Determine the marketing chain processes to participate in the selected community marketing schemes
  • 2.1 Research and identify legislative, environmental and certification requirements for managing a community-based marketing chain
  • 2.2 Document specifications for components of marketing chain management system according to workplace and legislative requirements
  • 2.3 Document traceability requirements of marketing chain
3. Determine appropriate community marketing strategies for farm products
  • 3.1 Identify communities with potential relationship for farm system
  • 3.2 Document the characteristics and values of identified communities
  • 3.3 Compare community characteristics and values with farm system
  • 3.4 Establish and document market specifications to meet community expectations
  • 3.5 Identify and document community marketing strategies
  • 3.6 Identify and assess risks in strategy
4. Establish product marketing chain requirements to meet marketing options
  • 4.1 Map steps in marketing chain to supply identified market
  • 4.2 Establish farm business requirements for each step in the marketing chain
  • 4.3 Establish compliance requirements at each step in the marketing chain
  • 4.4 Develop record-keeping requirements for each step in the marketing chain
5. Develop and document a community-based marketing plan
  • 5.1 Document required processes for supply chain stakeholders and production systems
  • 5.2 Identify and document marketing targets
  • 5.3 Identify key factors that differentiate product
  • 5.4 Develop and document a promotion plan
  • 5.5 Collate customer feedback for improvement in market outcomes
No information
No information
Replaces
State Code National Code Title Type
BAR48 AHCORG504 Develop and manage a community based marketing supply chain Unit of competency