Unit of competency Outline

Date retreived
23/07/2026 6:43 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Develop and manage a community based marketing supply chain

Develop and manage a community based marketing supply chain

Unit of competency
National Code
AHCORG504
State Code
BAR48
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
27/06/2016
View on TGA
State Implementation and Classification
Approved Date
12/01/2017
Field of Education
080321 - Farm Management And Agribusiness
Original Release Date
12/01/2017
Nominal Hours
90
Description
This unit of competency describes the skills and knowledge required to develop and manage a community based marketing supply chain.All work must be carried out to comply with workplace procedures, work health and safety, animal welfare and biosecurity legislation and codes, and sustainability practices.This unit applies to rural enterprise managers who develop and manage marketing strategies and systems within a community based marketing scheme to meet desired production and business outcomes.This unit applies to individuals who take responsibility for their own work and for the quality of the work of others within know parameters and use discretion and judgment in the selection, allocation and use of available resources.No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Evaluate the suitability of different community marketing options for farm products
  • 1.1 Research and document non traditional selling options
  • 1.2 Identify different community marketing models applicable to the farm system
  • 1.3 Identify key input supply chain steps and stakeholders and relevant certification requirements
  • 1.4 Evaluate different options
2. Determine the marketing chain processes to participate in the selected community marketing schemes
  • 2.1 Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain
  • 2.2 Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements
  • 2.3 Document traceability requirements of the marketing chain
3. Determine appropriate community marketing strategies for farm products
  • 3.1 Identify communities that have a potential relationship with the farm system
  • 3.2 Document the characteristics and values of the identified communities
  • 3.3 Match community characteristics and values to farm system
  • 3.4 Establish and document market specifications to meet community expectations
  • 3.5 Identify and document appropriate community marketing strategies
  • 3.6 Identify and assess risks in strategy
4. Establish product marketing chain requirements to meet marketing options
  • 4.1 Map required steps in marketing chains to supply identified market
  • 4.2 Establish farm business requirements for each step in marketing chain
  • 4.3 Establish compliance requirements at each step in marketing chain
  • 4.4 Develop record keeping requirements for each step in marketing chain
5. Develop and document a community based marketing plan
  • 5.1 Document required processes for the chosen enterprises and production systems
  • 5.2 Identify and document marketing targets
  • 5.3 Identify the key factors that differentiate product
  • 5.4 Develop and document a promotion plan
  • 5.5 Collate customer feedback and use to improve market outcomes
No information
No information
Replaces
State Code National Code Title Type
WE636 AHCORG504A Develop and manage a community based marketing supply chain Unit of competency
Replaced By
State Code National Code Title Type
OFB86 AHCORG511 Develop and manage a community based marketing supply chain Unit of competency