Elements and Performance Criteria

The range statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Community marketing models may include:
boxed schemes
farmers markets
roadside stall
community supported agriculture
subscription selling
direct selling.
Supply chain steps may include:
input sources and procurement
animal welfare considerations
allowable inputs
transport
production processes
harvesting
post-harvest treatment.
Managing a community based marketing chain may include:
suitability of produce
timing
size of market
resource requirements to service market.
Characteristics and values of the identified communities may include:
food miles
animal welfare
environmental parameters
local
organic/biodynamic
packaging style
communication.
Market specifications may include:
produce specifications
specific market area
supply volumes
portion sizes
weight
packaging and labelling
timing
quality parameters
certification scheme.
Steps in marketing chains may include:
processing
inspection
packaging
labelling
transport
storage
delivery.
Farm business requirements may include:
labour
equipment
promotional material.
Compliance requirements may include:
organic certification
food safety.
Record keeping requirements may include:
food safety
organic records
sales records
purchasing records
financial records
farm records.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
A person who demonstrates competency in this Unit must be able to provide evidence that they can develop and manage a community based marketing supply chain.
Critical aspects for assessment and evidence required to demonstrate competency in this Unit
The evidence required to demonstrate competency in this Unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:
research and evaluate the suitability of different community marketing options for farm products
research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain
document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements
establish and document market specifications meet community expectations
establish product marketing chain to meet marketing options
establish farm business requirements for each step in the marketing chain
establish compliance requirements at each step in the marketing chain
conduct record keeping requirements for each step in the marketing chain
develop and document a community based marketing plan
develop and document a promotion plan
collate customer feedback and use to improve market outcomes.
Context of and specific resources for assessment
Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.
Method of assessment
Assessment methods must satisfy the endorsed Assessment Guidelines of the AHC10 Training Package and can be assessed holistically with other Units.
Assessment methods must confirm consistency and accuracy of performance (over time and in a range of workplace relevant contexts) together with application of required knowledge.
Assessment must be by direct observation of tasks, with questioning on required knowledge and it must also reinforce the integration of employability skills.
Assessment methods must confirm the ability to access, interpret and apply the required knowledge.
Assessment may be applied under project-related conditions (real or simulated) and require evidence of process.
Assessment must confirm a reasonable inference that competency is able not only to be satisfied under the particular circumstance, but is able to be transferred to other circumstances.
Assessment may be in conjunction with assessment of other Units of Competency.
The assessment environment should not disadvantage the candidate.
Assessment practices should take into account any relevant language or cultural issues related to Aboriginality, gender or language backgrounds other than English.
Where the participant has a disability, reasonable adjustment may be applied during assessment.
Language and literacy demands of the assessment task should not be higher than those of the work role.
Guidance information for assessment
To ensure consistency of performance, competency should be demonstrated on more than one occasion over a period of time in order to cover a variety of circumstances, cases and responsibilities, and where possible, over a number of assessment activities.