Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Creative product may include:
platforms:
digital media, such as CDs, DVDs, films, games consoles, kiosks, mobile phones, personal digital assistants (PDAs), slide shows, television, videos and websites
tactile media, such as displays, exhibitions, presentations and print publications
two and three-dimensional visual forms:
digital media, such as animation, audio, code/script, film, graphic, image, modelling, text and video
tactile media, such as cardboard, clay, fabric, fibre, film, glass, ink, lacquer, latex, leather, metal, paint, paper, photograph, plaster, plastic, pulp, resin, rubber, sand, stone, wax, wire and wood
types:
business and corporate
community
educational and training
entertainment
ephemeral
experiences
information
personal
promotional.
Information sources may include:
copyright and legal representatives
innovative industry practitioners
electronic and print media, including news, reviews and articles
employee association or union representatives, and other sources of industrial relations information
events, such as industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals, social events and symposiums
government bodies and associated publications
industry associations
internet
libraries and archives, such as text, film, video, sound and graphic
lifestyle and contemporary issues magazines
museums, galleries and studios
national and international journals, such as art, computing and design journals
personal observations and experience
professional competitions and awards
retail and wholesale suppliers of products and services
technical publications and reference books
training programs, seminars, workshops, master classes and professional development opportunities.
Design and production requirements may include:
access to resources, such as:
software, including authoring, composition, drafting, drawing, graphics, image capture, image manipulation and page layout
equipment, including computer hardware, drawing tools, and hand and power tools
medium, including digital and tactile
aesthetic considerations, such as:
features
finish
style, including interactive or static
commercial considerations, such as:
budget and costs, including design, production and marketing
business risk
feasibility
manufacturability
marketability
production method, such as mass, batch or one-off
profitability
sustainability
timeframe
viability
cultural, ethical and social considerations, such as:
accessibility
benefits
equity
user friendliness
functional considerations, such as:
efficiency and effectiveness
ergonomics
instructional integrity
reliability
spatial
regulatory and technical considerations, such as:
conditions of use
environmental
health and safety
industry and/or design standards
legal, contractual and copyright
licensing, such as product or open source
medium characteristics and capabilities
ownership and intellectual property.
Critical thinking techniques may include:
analysing and evaluating actions and policies
clarifying issues, values and standards
comparing similar situations
comparing and contrasting ideals with practice
comparing and evaluating beliefs, interpretations and theories
developing criteria for evaluation
distinguishing relevant from irrelevant facts
examining and evaluating assumptions
exploring implications and consequences
generating and assessing solutions
making interdisciplinary connections
making plausible inferences and predictions
noting significant similarities and differences
reading and listening critically
recognising contradictions
transferring insights to new contexts
using critical vocabulary.
Entrepreneurial attitudes may include:
ability to act on intuition and assumptions
ability to think laterally and independently
ability to work within ambiguity and uncertainty
confidence in self and vision
curiosity
desire to take risks
flexibility
interest in pursuing new ideas.
Appropriate documentation methods may include:
diagrams
drawings or sketches: manual or computer-aided design and drafting (CADD)
electronic presentations
illustrations
layouts
mock-ups
models
plans
practice pieces
prototypes
samples
verbal presentations
written notes with rationale or description.
Appropriate persons may include:
clients
commissioning body or organisation
community organisation
competitors
construction staff
design team
early adopters
management staff
manufacturers
material importers and suppliers
mentors
peers
production staff
sales staff
suppliers
target market.
Elements and principles of design may include:
design elements:
colour
direction
form
light
line
mass
point
shape
size
space
texture
time
tone
value
design principles:
balance
contrast
dominance
emphasis
harmony
movement
pattern
proportion
rhythm
unity.
Professional success may relate to:
adoption of design by key businesses or individuals
employment offers
exhibition of work
further opportunities for work
potential for collaboration on future projects
promotion of work by others
sales of work
seemingly unconnected professional opportunities.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
identify professional opportunities for creative products in relevant area of practice
formulate and develop design concepts
develop and exploit the professional potential of creative products.
Context of and specific resources for assessment
Assessment must ensure access to:
appropriate equipment, media and software used for creative work in the relevant context
appropriate technology and information sources to undertake market analysis.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
case studies to assess candidate’s ability to undertake market analysis and research design trends
direct observation of the candidate negotiating design solutions and exploiting creative products
evaluation of design documentation and creative products produced by the candidate
oral or written questioning to assess knowledge of technical and context issues that impact on design in a given industry context
review of portfolios of evidence
review of third-party reports from experienced practitioners.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.