Unit of competency Outline
Date retreived
22/07/2026 5:58 AM AWST
22/07/2026 5:58 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Conceive, develop and realise innovative hairdressing concepts for media
Conceive, develop and realise innovative hairdressing concepts for media
Unit of competency
National Code
SIHHTLS705A
SIHHTLS705A
State Code
D8728
D8728
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/04/2013
Field of Education
110303 - Hairdressing
Original Release Date
15/04/2013
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to conceive, develop plan and realise innovative hairdressing designs for media.It requires the ability to develop hair design concepts based on media objectives and to plan and realise innovative hair designs for media that are used for the promotion of product and services, including hair design directions for the hairdressing industry and consumer markets.
Notes
Elements and Performance Criteria
1. Identify overall media objective and scope.
- 1.1. Clarify and agree on key objective of the media presentation in consultation with stakeholders.
- 1.2. Analyse broad factors influencing the hair concept and consult with stakeholders to determine overall approach.
2. Establish and develop the hair design concept for media presentation.
- 2.1. Research and analyse the emerging trends that may influence the development of the hair design concept.
- 2.2. Apply a range of creative thinking techniques to generate new ideas for the hair design concept based on the media objective and scope.
- 2.3. Collaborate with the appropriate experts about achieving the desired hair design images based on the presentation methodologies to be used.
- 2.4. Develop the hair design concept that communicates the key features of the product, service or design, ensuring originality and impact to set it apart other from the work of competitors and other colleagues.
- 2.5. Investigate the legal and ethical constraints for the proposed use of the concept.
- 2.6. Use effective communication strategies to present the developed hair concept to relevant stakeholders encouraging feedback and offering clarification as required.
3. Plan and coordinate the hair design preparations for the media presentation.
- 3.1. Estimate production timeline, workflow and budget for the presentation of creative hair designs.
- 3.2. Prepare an operational plan for the provision of resources, identifying steps, activities, sequence, incorporating appropriate risk management strategies.
- 3.3. Identify or appoint assistant staff, clarifying team roles related to their contribution to the hair designs.
- 3.4. Manage the communication of the operational plan to ensure timely and effective planning and implementation.
- 3.5. Implement and monitor the plan for the completion of the hair designs for media, making adjustments as required.
4. Manage the completion of hair designs for the media presentation.
- 4.1. Manage the co-ordination of model preparations for the execution of hair designs.
- 4.2. Manage the completion of hairdressing designs, ensuring styling techniques and finishes used are appropriate for optimised presentation for the media to be used.
- 4.3. Monitor the coordination of assistant staff supporting individuals in their roles and ensuring safe working practices.
- 4.4. Provide assistance and support to production team as needed, including, using test shots of hair designs for shoot.
- 4.5. Monitor production requirements and content implications of presentation to ensure required purpose is met.
- 4.6. Co-ordinate the removal, disposal and return of hairdressing equipment, materials and products and clothing, ensuring minimal environmental impacts.
5. Evaluate professional work.
- 5.1. Seek and apply constructive criticism after the event to improve own performance.
- 5.2. Assess own work to evaluate satisfaction and degree to which it met event objectives.
- 5.3. Evaluate own work in the context of work by others in order to extend own practice.
- 5.4. Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes.
product or brand marketing
individual or organisational promotion
education purposes
fashion shoot.
photo images
digital files
video files.
client
product company
sponsors
suppliers and contractors
organising committees
colleagues.
media objective or purpose
target audience
market and competitors
media presentation to be used
number of hair designs
equipment and resources availability
overall budget estimate.
brainstorming
graphic organisers, such as visual maps
making associations
mind maps
visualisation.
photographers
camera operators
lighting technicians
set technicians.
CDs and DVDs
digital media presentations
digital and photo slide shows
digital media sequences with recorded sound
presentation cards, promotional folders
printed images
websites
interactive media.
legislation
regulations
codes of practice
ethical principles
policies and guidelines
society's expectations
cultural expectations and influences
social responsibilities, e.g. protection of children, environmental issues.
costing of all resources and materials to be provided
purchasing of resources and materials to be used
timelines
model requirements
staff and volunteering requirements
staff and volunteering roles and responsibilities
choreography
rehearsals.
models
assistant hairdressers
hairdressing equipment, materials and products
makeup artists
clothing
make up
accessories.
Issues that may be addressed in
potential non-attendance of models, staff or volunteers
lack of experience of staff or volunteers
shoot preparations and impacts of preparation to meet timelines.
prestyling including colouring, hair in first pli
makeup application
garments and accessory fittings.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
planning and developing innovative and creative hair designs concepts that reflects media objectives
realising hair designs, using styling techniques and finishes appropriate for optimised presentation for a variety of media presentations.
complying with legislative and ethical issues in relation to the presentation of creative work
applying appropriate cross-cultural communication skills and knowledge in preparing and monitoring the presentation of hair designs
monitoring and reviewing hair designs against production requirements to ensure required purpose is met.
Context of and specific resources for assessment
Assessment must ensure access to:
a range of real work situations which includes involvement in other related activities relevant to this environment
comprehensive and sufficient information about the client brief to allow the candidate to fully develop hair design concepts and operational plans to meet the requirements
preparation and production sites on which the candidate can work
interaction with others to reflect the communication aspects of the unit
interaction with the client and production team to reflect the on-site management aspects of the unit
a fully equipped office environment using appropriate computers, software and information programs and publications to facilitate the processes involved in developing and documenting hair design concepts and operational plans.
For further guidance on the use of an appropriate simulated environment, refer to the Assessment Guidelines in this Training Package.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of the candidate completing tasks during set-up, operation and post activities of the presentation of hair designs
evaluation of innovative and creative hair designs on-site at the production site where the designs are managed by the candidate
review of operational plans prepared by the candidate for preparation and monitoring of the presentation of hair designs
case studies to assess ability to develop the hairdressing concepts and plans for different client briefs
evaluation of reports prepared by the candidate detailing the planning processes undertaken for the presentation of work and highlighting particular challenges and issues
written and verbal questioning or interview to test knowledge of such things as presentation methodologies, hair design options and styles for different types of presentation methodologies, varying operational constraints, risk management issues and minimal impact practices
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
A unit of competency describes an individual skill but people rarely perform one skill at a time. Many skills are combined on a day-to-day basis in the workplace as part of work processes. This does not mean that each skill described by a unit of competency is prerequisite to another-they are related skills.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SIHHTLS704A Provide creative leadership to the hairdressing industry
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
planning and developing innovative and creative hair designs concepts that reflects media objectives
realising hair designs, using styling techniques and finishes appropriate for optimised presentation for a variety of media presentations.
complying with legislative and ethical issues in relation to the presentation of creative work
applying appropriate cross-cultural communication skills and knowledge in preparing and monitoring the presentation of hair designs
monitoring and reviewing hair designs against production requirements to ensure required purpose is met.
Context of and specific resources for assessment
Assessment must ensure access to:
a range of real work situations which includes involvement in other related activities relevant to this environment
comprehensive and sufficient information about the client brief to allow the candidate to fully develop hair design concepts and operational plans to meet the requirements
preparation and production sites on which the candidate can work
interaction with others to reflect the communication aspects of the unit
interaction with the client and production team to reflect the on-site management aspects of the unit
a fully equipped office environment using appropriate computers, software and information programs and publications to facilitate the processes involved in developing and documenting hair design concepts and operational plans.
For further guidance on the use of an appropriate simulated environment, refer to the Assessment Guidelines in this Training Package.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of the candidate completing tasks during set-up, operation and post activities of the presentation of hair designs
evaluation of innovative and creative hair designs on-site at the production site where the designs are managed by the candidate
review of operational plans prepared by the candidate for preparation and monitoring of the presentation of hair designs
case studies to assess ability to develop the hairdressing concepts and plans for different client briefs
evaluation of reports prepared by the candidate detailing the planning processes undertaken for the presentation of work and highlighting particular challenges and issues
written and verbal questioning or interview to test knowledge of such things as presentation methodologies, hair design options and styles for different types of presentation methodologies, varying operational constraints, risk management issues and minimal impact practices
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
A unit of competency describes an individual skill but people rarely perform one skill at a time. Many skills are combined on a day-to-day basis in the workplace as part of work processes. This does not mean that each skill described by a unit of competency is prerequisite to another-they are related skills.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SIHHTLS704A Provide creative leadership to the hairdressing industry
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| WG854 | SIHHTLS805 | Conceive, develop and realise innovative hairdressing concepts for media | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D592 | SIH70111 | Graduate Certificate In Hairdressing Creative Leadership | Qualification |