Unit of competency Outline

Date retreived
22/07/2026 5:00 PM AWST

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Establish marketing and communication profiles in real estate

Establish marketing and communication profiles in real estate

Unit of competency
National Code
CPPREP4004
State Code
OAQ80
TGA Status
Current
DTWD Status
Approved
Current Release Number
2.00
Current Release Date
10/02/2022
View on TGA
State Implementation and Classification
Approved Date
03/06/2020
Field of Education
080501 - Sales
Original Release Date
03/06/2020
Nominal Hours
20
Description
This unit specifies the skills and knowledge required to develop marketing and communication profiles in real estate. It includes understanding methods for marketing and communicating, clarifying type, value and purpose of different communication activities and developing a personal profile for marketing and communication in real estate.This unit applies to people currently working in or seeking to work in real estate. State or territory licensing requirements may apply to this unit.
Notes
Elements and Performance Criteria
1 Interpret marketing and communication channels.
  • 1.1 Identify and analyse the intent, purpose and relationship between marketing and communication channels.
  • 1.2 Explain the role of marketing and communication in client and community engagement.
  • 1.3 Identify and explain ethical practice considerations in marketing and communication.
  • 1.4 Interpret the role of marketing and communication in client, customer and community engagement.
2 Develop a personal profile.
  • 2.1 Examine general expectations of clients for a real estate service.
  • 2.2 Record alignment between personal practice and client expectations.
  • 2.3 Explain the importance of personal profile in attracting potential clients.
  • 2.4 Create an ethical personal profile for marketing and communication purposes.
  • 2.5 Record ways of resolving outstanding matters arising from client expectations.
3 Examine client engagement practices for marketing property
  • 3.1 Examine general expectations of clients for property marketing.
  • 3.2 Research and explain how a property is represented to appeal to a client.
  • 3.3 Analyse and record the alignment between the property profile and marketing approach.
4 Examine marketing and communication channels for community engagement.
  • 4.1 Identify and analyse community expectations for real estate marketing and communications.
  • 4.2 Identify and analyse methods used by an agency to engage the community.
  • 4.3 Analyse and explain the alignment between an agency marketing and communication approach and community expectations.
  • 4.4 Identify the risks to the agency of poor marketing and communication practices and possible strategies to minimise the risks.
No information
No information
Replaces
State Code National Code Title Type
D1250 CPPDSM4005A Establish and build client-agency relationships Unit of competency
State Code National Code Title Type
BEH9 CPP41419 Certificate IV in Real Estate Practice Qualification