Unit of competency Outline

Date retreived
22/07/2026 9:57 PM AWST

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Optimise search engines

Optimise search engines

Unit of competency
National Code
ICTWEB413
State Code
AUP92
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
16/09/2015
Field of Education
020103 - Programming
Original Release Date
16/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to create and implement, good internet-marketing practices using search engine optimisation (SEO) techniques, including introducing web pages to search engines, and monitoring search engine performance.It applies to individuals who make recommendations and monitor keyword enhancements, search engine marketing (SEM) and social network marketing (SNM).No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Analyse internet-marketing requirements
  • 1.1 Determine the main business of the website, and the keywords currently used on each page
  • 1.2 Create a keyword suggestion list for the website, using online tools
  • 1.3 Analyse the best keywords for macro and sub-keywords
  • 1.4 Create recommendations for improved optimisation for image search optimisation (ISO), keyword density on web pages, and keywords used in headings and heading levels meta-elements and page tiles
  • 1.5 Analyse the pages, and recommend sections for content
  • 1.6 Analyse the current website position in organic listings
  • 1.7 Analyse the current success of online advertising
  • 1.8 Analyse current traffic analysis reports, using online tools and the web-hosting statistics
  • 1.9 Analyse the current success of the social network marketing content
2. Prepare an internet marketing strategy report
  • 2.1 Use detail from the analysis to prepare a recommendation report for the client, covering the differences between search engine optimisation, search engine marketing, and social network marketing
  • 2.2 Make recommendations about search engines and social network media to the target, based on the volume of users
  • 2.3 Make recommendations regarding a timeframe for expecting improved search engine results
  • 2.4 Explain the search terms
  • 2.5 Make recommendations for the implementation of search engine optimisation, and search engine marketing, including a summary of recommendations on the methods to improve search engine rankings, both organic and pay per click (PPC)
3. Implement the SEO strategy
  • 3.1 Implement the macro and sub-keywords on pages
  • 3.2 Implement keywords
  • 3.3 Implement the sections for content, and back links from quality websites
  • 3.4 Create online profiles for updating search engine data
  • 3.5 Introduce the website to major search engines
4. Review the SEO
  • 4.1 Determine current website position in organic listings
  • 4.2 Review the current success of online advertising with regard to the website’s position
  • 4.3 Evaluate current traffic analysis reports, and compare these with previous results
5. Prepare a client SEO result report
  • 5.1 Analyse website statistics, for site reports and listings
  • 5.2 Compare current statistics with previous site reports and listings
  • 5.3 Summarise the findings, and make further recommendations
No information
No information
Replaces
State Code National Code Title Type
D8136 ICAWEB413A Optimise search engines Unit of competency
Replaced By
State Code National Code Title Type
OBS25 ICTWEB443 Implement search engine optimisations Unit of competency