Unit of competency Outline

Date retreived
23/07/2026 12:03 AM AWST

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Implement search engine optimisations

Implement search engine optimisations

Unit of competency
National Code
ICTWEB443
State Code
OBS25
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
21/07/2020
View on TGA
State Implementation and Classification
Approved Date
15/01/2021
Field of Education
020103 - Programming
Original Release Date
15/01/2021
Nominal Hours
50
Description
This unit describes the skills and knowledge required to implement industry standard internet-marketing practices using search engine optimisation (SEO) techniques, including introducing web pages to search engines and monitoring search engine performance.The unit applies to individuals who make recommendations and monitor keyword enhancements, search engine marketing (SEM) and social network marketing (SNM).No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Analyse internet-marketing requirements
  • 1.1 Define overall SEO goals and target audiences and set objectives in accordance with business requirements
  • 1.2 Record and analyse traffic to site using online tools, reports and web-hosting statistics
  • 1.3 Create a keyword suggestion list through keyword research and compile and categorise keywords using online tools, considering macro and sub-keywords
  • 1.4 Identify and discuss gaps, opportunities and areas of potential optimisation, through page and website position analysis and create recommendations accordingly
2. Prepare an internet marketing strategy report
  • 2.1 Prepare a client recommendation report, covering differences between search engine optimisation, search engine marketing and social network marketing using detail from analysis
  • 2.2 Make recommendations about search engines and social network media, based on volume of users
  • 2.3 Develop action plan and timeframe, including goals, recommendations, priorities, schedules, allocation of roles and responsibility
  • 2.4 Explain search terms to required personnel
  • 2.5 Make recommendations on implementation of search engine optimisation, search engine marketing and search engine ranking improvement methods
3. Implement and review SEO strategy
  • 3.1 Implement keywords, content sections and short tail and long tail keywords on pages
  • 3.2 Implement the sections for content, and back links from quality websites
  • 3.3 Create online profiles for updating search engine data
  • 3.4 Introduce website to major search engines
  • 3.5 Measure SEO performance, including website position
  • 3.6 Evaluate traffic analysis reports and compare these with previous results
  • 3.7 Summarise findings and make further recommendations
No information
No information
Replaces
State Code National Code Title Type
AUP92 ICTWEB413 Optimise search engines Unit of competency