Unit of competency Outline
Date retreived
23/07/2026 10:06 AM AWST
23/07/2026 10:06 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Communicate with influence
Communicate with influence
Unit of competency
National Code
BSBLDR513
BSBLDR513
State Code
OAE64
OAE64
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
14/02/2019
Field of Education
100707 - Verbal Communication
Original Release Date
14/02/2019
Nominal Hours
55
Description
This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.It applies to managers and leaders who are required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Communicate clearly
- 1.1 Confirm authority to present material on behalf of a business, in accordance with organisational policies and procedures
- 1.2 Identify information that may be subject to confidentiality and manage appropriately
- 1.3 Identify information needs of audience and prepare a position in line with purpose of communication
- 1.4 Use language, written or verbal, that is appropriate for the audience
- 1.5 Use active listening to seek stakeholder and intra-organisational input to achieve a balanced exchange of views
2. Present and negotiate persuasively
- 2.1 Map stakeholder landscape, identifying key individuals and target groups in line with organisational objectives
- 2.2 Prepare realistic positions and supporting arguments in advance of the likely expectations and tactics of others
- 2.3 Acknowledge differences of opinion to encourage the rigorous examination of all options
- 2.4 Use a variety of communication styles to present business positions to best effect
- 2.5 Seek mutually beneficial solutions by establishing areas of common ground and potential compromise
- 2.6 Keep negotiations focused on key issues and moving forward towards a final resolution
3. Participate in and lead meetings effectively
- 3.1 Identify the need for any meetings and schedule meetings in response to the need
- 3.2 Prepare materials relating to key issues and disseminate in advance
- 3.3 Develop and circulate an agenda, and use efficient, inclusive meeting procedures to maximise participation and maintain order
- 3.4 Achieve agreed outcomes in the available time by co-operating with and seeking consensus and compromise
- 3.5 Summarise outcomes of meetings for action and distribute to stakeholders promptly, as required
4. Make presentations at meetings, forums and conferences
- 4.1 Identify appropriate forums to present business positions, in line with organisational objectives
- 4.2 Obtain reliable information and advice to prepare appropriate presentations
- 4.3 Adapt language, explanations, media and information/entertainment balance to meet the needs of the audience
- 4.4 Respond to questions openly, honestly, and in accordance with organisational policies
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUJ82 | BSBLDR503 | Communicate with influence | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OCF55 | BSBCMM511 | Communicate with influence | Unit of competency |
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