Unit of competency Outline

Date retreived
23/07/2026 12:23 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Manage media requirements at major events

Manage media requirements at major events

Unit of competency
National Code
DEFDPA004
State Code
BBC63
TGA Status
Current
DTWD Status
Approved
Current Release Number
2.00
Current Release Date
14/04/2025
View on TGA
State Implementation and Classification
Approved Date
21/02/2018
Field of Education
080505 - Marketing
Original Release Date
21/02/2018
Nominal Hours
0
Description
This unit specifies the skills and knowledge required to manage media requirements at major events.It includes assessing organisational requirements, developing a media strategy, managing the media and providing information for major events.This unit applies to Defence public affairs personnel, but it could apply to any personnel who work in this field.The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.Persons undertaking this unit work independently or as part of a team and perform specific tasks in familiar contexts.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Assess event and organisation requirements
  • 1.1 Define restricted and/or special access areas to media
  • 1.2 Assess operational responsibilities and provision of information to media in accordance with operational procedures
2 Develop media strategy
  • 2.1 Use media plan to form the media strategy
  • 2.2 Arrange media requirements in accordance with event characteristics
  • 2.3 Brief media representatives in accordance with availability, knowledge of event and media presence
  • 2.4 Allocate a media briefing area within required resources where possible
  • 2.5 Gain media cooperation in order to coordinate information flow and provide information to the public
  • 2.6 Change media strategy to suit operational demands and level as required
  • 2.7 Gain approval for information releases in accordance with operational procedures
  • 2.8 Schedule information briefing sessions and tours in accordance with operational responsibilities and media requirements
  • 2.9 Provide media personnel with personal protective equipment and clothing in accordance with operational procedures
3 Provide information to media
  • 3.1 Follow organisational protocols when liaising with the media
  • 3.2 Provide media representatives with current developments of the event as required
  • 3.3 Schedule and conduct interview and photo opportunities to provide updated information, as required
  • 3.4 Consult other organisations at the incident to ensure a consistent presentation of information to the media in accordance with operational procedures
  • 3.5 Maintain accurate records of media enquiries and interviews
  • 3.6 Maintain open communication channels between organisations and the media
4 Promote the organisation via the media
  • 4.1 Promote work and achievements of the organisation throughout the event in accordance with operational protocols
  • 4.2 Ensure own demeanour and presentation meet organisational professional standards
No information
No information
Replaces
State Code National Code Title Type
AVV51 DEFPA004 Manage media requirements at major events Unit of competency