Description

This qualification allows for the attainment of competencies in Defence Public Affairs.
This qualification is for personnel who work autonomously within a team environment that requires them to write material for publication, make judgements about the suitability of material for publication within known and changing contexts, take responsibility for their decisions, and manage internal and external relationships.
Graduates with this qualification:
provide public affairs support to military operations, exercises, and activities within Australia and overseas
protect and enhance the public profile of the Defence Forces
write and edit public information products, including print and digital articles, social media content, and media releases
gather high-quality public relations products, such as video, still photographs, and text for release to the media
prepare public affairs plans and strategies
develop, implement, and monitor strategic, operational, and/or tactical communication strategies
provide advice about public affairs and managing public affairs issues
lead Defence Public Affairs teams in support of Defence activities
conduct media awareness training for Defence personnel.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.