Unit of competency Outline

Date retreived
22/07/2026 1:59 PM AWST

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Develop and implement media plans

Develop and implement media plans

Unit of competency
National Code
DEFDPA005
State Code
BBD23
TGA Status
Current
DTWD Status
Approved
Current Release Number
2.00
Current Release Date
14/04/2025
View on TGA
State Implementation and Classification
Approved Date
21/02/2018
Field of Education
080505 - Marketing
Original Release Date
21/02/2018
Nominal Hours
0
Description
This unit specifies the skills and knowledge required to develop and implement media plans.It includes defining the media requirements, selecting and scheduling the appropriate media, and evaluating the planned outcomes.This unit applies to Defence public affairs personnel, but it could apply to any personnel who work in this field.The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.Persons undertaking this unit work independently or as part of a team and perform specific tasks in familiar contexts.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Define media requirements
  • 1.1 Identify target audience from the task brief
  • 1.2 Analyse environment to determine the reach and frequency requirements of media selected
  • 1.3 Analyse creative requirements of the message and determine media implications
  • 1.4 Confirm media budget, and identify legal and voluntary constraints in accordance with operational procedures
2 Select media vehicles
  • 2.1 Evaluate media vehicle options, considering past performance and appropriateness of using new or alternative media vehicles to meet brief requirements
  • 2.2 Select media vehicles that target the specified audience and meet media budget requirements
  • 2.3 Select media vehicles that meet the creative, reach and frequency requirements of the message to be achieved within the assigned budget
  • 2.4 Assess selected media vehicles to meet legal and ethical requirements
3 Determine a media schedule
  • 3.1 Ensure the duration and timing of the media schedule meets the brief requirements
  • 3.2 Create a media schedule to the satisfaction of the event coordinator
  • 3.3 Develop alternative media schedules within budget for the event coordinator
  • 3.4 Develop testing schedule for the media plan and modify it in accordance with results obtained
4 Produce a media plan
  • 4.1 Create a media plan that defines the media requirements of the brief and provide evidence to support each requirement
  • 4.2 Specify the recommended media and vehicle/s and the rationale for their selection in the media plan
  • 4.3 Ensure media plan contains a budget allocation per medium per advertising period
  • 4.4 Develop performance measures to ensure effectiveness of media plan
5 Implement a media plan
  • 5.1 Allocate resources and approve plans in accordance with operational procedures
  • 5.2 Brief and coordinate personnel to be involved as required
  • 5.3 Coordinate events and activities in accordance with media plan
  • 5.4 Handle contingencies in accordance with organisational risk management arrangements identified in the planning for events/activities
6 Evaluate a media plan
  • 6.1 Evaluate and analyse the coordination of media events and activities within the plan, to improve future planning
  • 6.2 Evaluate events and activities in terms of their effectiveness in achieving desired outcomes
No information
No information
Replaces
State Code National Code Title Type
AVV52 DEFPA005 Develop and implement media plans Unit of competency