Unit of competency Outline
Date retreived
22/07/2026 3:43 PM AWST
22/07/2026 3:43 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Promote the organisation's mission and values
Promote the organisation's mission and values
Unit of competency
National Code
DEFDPA001
DEFDPA001
State Code
BBD09
BBD09
TGA Status
Current
Current
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
21/02/2018
Field of Education
080505 - Marketing
Original Release Date
21/02/2018
Nominal Hours
0
Description
This unit specifies the skills and knowledge required to promote the mission and values of the Defence organisation.It includes building networks and developing working relationships to promote and represent the Defence organisation.This unit applies to Defence public affairs personnel, but it could apply to any personnel who work in this field.The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.Persons undertaking this unit work under indirect supervision or as part of a team and perform specific tasks in familiar contexts.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Build networks and develop working relationships
- 1.1 Establish formal and informal networks at the local, regional and national levels to support liaison and collaboration in accordance with organisational policy
- 1.2 Recognise roles and responsibilities of stakeholders and ensure they are taken into account in interactions
- 1.3 Develop working relationships with stakeholders to provide beneficial outcomes
- 1.4 Conduct productive dealings with stakeholders in accordance with organisational protocols
- 1.5 Obtain feedback from other organisations and governments to inform and improve service delivery
2 Promote the organisation
- 2.1 Use a range of strategies to promote a positive image of the organisation at every available opportunity
- 2.2 Communicate issues, policies and practices to a range of audiences in writing and orally in accordance with organisational procedures
- 2.3 Identify and involve appropriate key people to achieve outcomes
- 2.4 Develop and distribute authoritative and specialist advice in accordance with organisational procedures
3 Represent the organisation
- 3.1 Communicate the organisation’s message clearly and confidently to stakeholders in accordance with organisational policy
- 3.2 Promote the organisation to external stakeholders
- 3.3 Provide advice to stakeholders consistent with organisational policy
- 3.4 Provide advice in the context of strategic planning for the organisation in accordance with organisational policy
- 3.5 Provide advice on sensitive matters in line with privacy and confidentiality legislation and guidelines
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| AVV48 | DEFPA001 | Promote the organisation's mission and values | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| BDL9 | DEF30417 | Certificate III in Defence Public Affairs | Qualification |
| BMF4 | DEF42925 | Certificate IV in Defence Public Affairs | Qualification |
| BMF3 | DEF50525 | Diploma of Defence Public Affairs | Qualification |
| AF328 | DEFSS00048 | Defence Public Affairs Skill Set | Skill set |