Unit of competency Outline

Date retreived
22/07/2026 2:37 PM AWST

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Identify material suitable for media publication

Identify material suitable for media publication

Unit of competency
National Code
DEFDPA002
State Code
BBC11
TGA Status
Current
DTWD Status
Approved
Current Release Number
2.00
Current Release Date
14/04/2025
View on TGA
State Implementation and Classification
Approved Date
21/02/2018
Field of Education
080505 - Marketing
Original Release Date
21/02/2018
Nominal Hours
0
Description
This unit specifies the skills and knowledge required to identify material that is suitable for publication in all forms of media.It includes identifying sources for potential stories and relevant public affairs objectives, and establishing story points or themes.This unit applies to Defence public affairs personnel, but it could apply to any personnel who work in this field.The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.Persons undertaking this unit work under indirect supervision or as part of a team and perform specific tasks in familiar contexts.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Identify and/or locate sources for potential stories
  • 1.1 Obtain and analyse material about organisational issues and current affairs in accordance with operational procedures
  • 1.2 Maintain and engage with a network of relevant stakeholders
  • 1.3 Maintain a professional resource collection
  • 1.4 Assess information for newsworthiness and audience appeal
2 Identify relevant public affairs objectives
  • 2.1 Identify public affairs objectives and constraints
  • 2.2 Identify client needs and factor into planning
  • 2.3 Identify and involve key relevant stakeholders to achieve outcomes
3 Establish likely story ‘angle’
  • 3.1 Identify potential story approach that will be of interest to target audience
  • 3.2 Identify relevant factors affecting research for stories
  • 3.3 Consult with or obtain clearance from appropriate stakeholders to ensure story angle is consistent with organisational mission in accordance with operational procedures
No information
No information
Replaces
State Code National Code Title Type
AVV49 DEFPA002 Identify material suitable for media publication Unit of competency