Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Media may include:
internet
print
radio
television.
Relevant people may include:
clients
community groups
customers
industry personnel
institutions
internal and external property groups
legal representatives
management and colleagues
members of industry associations
owner-occupiers
service providers
tenants.
Organisational social, ethical and business standards:
may be stated or implied
may be written or oral
refer to those relevant to public relations activities.
Organisational requirements may be outlined and reflected in:
access and equity principles and practice guidelines
business and performance plans
complaint and dispute resolution procedures
goals, objectives, plans, systems and processes

legal and ethical requirements and codes of practice
mission statements and strategic plans
OHS policies, procedures and programs
policies and procedures in relation to client service
quality and continuous improvement processes and standards
quality assurance and procedure manuals.
Feedback may be obtained from:
clients and colleagues
media
documentation and reports
quality assurance data
questionnaires
regular meetings.
Interpersonal techniques may include:
active listening
clear presentation of options
consultation methods
culturally inclusive and sensitive engagement techniques
questioning to clarify and confirm understanding
seeking feedback
two-way interaction
using language and concepts appropriate to cultural differences
verbal or non-verbal language.
Clients may include:
company or business enterprises
fund managers
government and legal instruments or agencies
internal and external property groups
private investors
project managers
property agents

property owners
risk assessors.
Unplanned events may include:
civil disruption
emergencies
fire
personal injury
riot
theft
violence.
Legislative requirements may be outlined and reflected in:
Australian standards, and quality assurance and certification requirements
award and enterprise agreements
consumer protection
freedom of information
home building requirements
privacy requirements
public health
relevant federal, and state or territory legislation that affects organisational operation, including:
anti-discrimination and diversity
environmental issues
EEO
industrial relations
OHS
relevant industry codes of practice
strata, community and company titles
tenancy agreements
trade practices
trade practices laws and guidelines.
Professional service providers may include:
designers
graphic artists
journalists
public relations consultants
writers.
Communication channels may include:
direct line supervision paths
lateral supervision paths
organisational communication protocols and procedures
organisational networks.

EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Overview of assessment
This unit of competency could be assessed through practical demonstration of promoting and maintaining positive public relations for the enterprise and property industry. Targeted written (including alternative formats where necessary) or verbal questioning to assess the candidate's underpinning knowledge would provide additional supporting evidence of competence. The demonstration and questioning would include collecting evidence of the candidate's knowledge and application of ethical standards and relevant federal, and state or territory legislation and regulations. This assessment may be carried out in a simulated or workplace environment.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
A person who demonstrates competency in this unit must be able to provide evidence of:
conducting media interviews that provide clear and accurate information in a professional manner, and are appropriate and sensitive to the audience
maintaining positive relationships and networks with the media and industry personnel through effective communication and interpersonal techniques
promoting and maintaining positive public relations for the enterprise and property industry
knowledge of organisation's practices, ethical standards and legislative requirements associated with preparing and distributing media releases that present a positive image for the property or client
reviewing work processes to include feedback from colleagues and clients on strategies to further improve and maintain relationships and networks.
Context of and specific resources for assessment
Resource implications for assessment include:
a registered provider of assessment services
assessment materials and tools
candidate special requirements
competency standards
cost and time considerations
suitable assessment venue and equipment
workplace documentation.
Where applicable, physical resources should include equipment modified for people with disabilities.
Access must be provided to appropriate learning and/or assessment support when required.
Assessment processes and techniques must be culturally appropriate, and appropriate to the language and literacy capacity of the candidate and the work being performed.
Validity and sufficiency of evidence require that:
competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace
where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the person's competence
all assessment that is part of a structured learning experience must include a combination of direct, indirect and supplementary evidence
where assessment is for the purpose of recognition (RCC/RPL), the evidence provided will need to be current and show that it represents competency demonstrated over a period of time
assessment can be through simulated project-based activity and must include evidence relating to each of the elements in this unit.

In all cases activity and must include evidence relating to each of the where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge. Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions, and will reflect the requirements of the competency and the work being performed.