Unit of competency Outline
Date retreived
23/07/2026 9:35 PM AWST
23/07/2026 9:35 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Buy and monitor media
Buy and monitor media
Unit of competency
National Code
BSBADV406A
BSBADV406A
State Code
D0560
D0560
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
09/07/2014
Field of Education
080507 - Advertising
Original Release Date
09/07/2014
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to confirm the requirements specified in a media plan, to conduct negotiations when buying media and to compare actual media performance against media plan objectives.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Plan the purchasing of media
- 1.1. Confirm the requirements of the advertising brief
- 1.2. Establish the causal relationship between marketing communications and media objectives
- 1.3. Determine how the creative strategy and execution will impact on the proposed media strategy
- 1.4. Identify how consumer insights relate to media consumption
- 1.5. Compare and contrast scheduling alternatives
2. Buy media
- 2.1. Investigate and evaluate media market conditions
- 2.2. Conduct negotiations between suppliers for advertisement/commercial placements/spots
- 2.3. Obtain performance guarantees from media suppliers
- 2.4. Leverage placement value
- 2.5. Review proposed media plan against advertising objectives, schedules and budgets
3. Evaluate media performance
- 3.1. Investigate pre- and post-media performance/ratings and make any necessary changes to the media plan as required
- 3.2. Evaluate media costing data to determine effectiveness in relation to return on investment
- 3.3. Compare actual media performance against media plan objectives
- 3.4. Compare direct and indirect response rates
- 3.5. Determine problems/opportunities in the planning and buying process from differences between planned and actual accomplishments
- 3.6. Modify existing, or investigate alternative, media strategies based on media performance data
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Marketing communications may include:
direct marketing
media
personal selling
promotional marketing
public relations
Media objectives may include:
high frequency
high reach
product launch
Media market conditions may include:
clutter
competition
editorial environment
political environment
technological advances
Media costing data may include:
cost per Target Audience Rating Points (TARPS)
Cost Per Thousand (CPM)
day parts
opportunity to see
responses
run of station
zones
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Marketing communications may include:
direct marketing
media
personal selling
promotional marketing
public relations
Media objectives may include:
high frequency
high reach
product launch
Media market conditions may include:
clutter
competition
editorial environment
political environment
technological advances
Media costing data may include:
cost per Target Audience Rating Points (TARPS)
Cost Per Thousand (CPM)
day parts
opportunity to see
responses
run of station
zones
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
planning, purchasing and evaluating the performance of media used in communicating marketing objectives in at least one advertising campaign.
Context of and specific resources for assessment
Assessment must ensure:
access to advertising brief and media plan
access to an actual workplace or simulated environment
access to office equipment and resources.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports on media performance
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
oral or written questioning to assess knowledge of relevant legislation, codes of practice and national standards that impact on business operations
reports containing an evaluation of media market conditions
reports containing evaluation of media costing data.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBADV405A Perform media calculations.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
planning, purchasing and evaluating the performance of media used in communicating marketing objectives in at least one advertising campaign.
Context of and specific resources for assessment
Assessment must ensure:
access to advertising brief and media plan
access to an actual workplace or simulated environment
access to office equipment and resources.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports on media performance
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
oral or written questioning to assess knowledge of relevant legislation, codes of practice and national standards that impact on business operations
reports containing an evaluation of media market conditions
reports containing evaluation of media costing data.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBADV405A Perform media calculations.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUJ73 | BSBADV406 | Buy and monitor media | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D144 | BSB40107 | Certificate IV in Advertising | Qualification |
| D359 | CUS40309 | Certificate IV in Music Business | Qualification |