Unit of competency Outline

Date retreived
22/07/2026 6:44 PM AWST

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Develop graphic designs for branding and identity

Develop graphic designs for branding and identity

Unit of competency
National Code
CUAGRD607
State Code
AWI84
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
15/01/2016
View on TGA
State Implementation and Classification
Approved Date
21/07/2016
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
21/07/2016
Nominal Hours
50
Description
This unit describes the skills and knowledge required to create graphic designs for branding and identity that convey key messages about organisations or brands and their underpinning philosophies. It applies to individuals who work in a range of industry contexts that include design consultancy, commercial printing, advertising, publishing, television or marketing. Graphic designers also frequently offer their services on a freelance basis.No licensing, legislative or certification conditions apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Interpret creative briefs
  • 1.1 Analyse creative briefs in terms of branding or identity objectives
  • 1.2 Evaluate the broader context for the design work
  • 1.3 Develop shared understandings of the scope and nature of branding or identity work with relevant people
  • 1.4 Negotiate and confirm practical considerations, including schedule and budgetary requirements
2. Evaluate potential approaches to branding and identity
  • 2.1 Consider current trends and ideas about branding and identity and their effect on the project
  • 2.2 Analyse the client’s current approach to identity and brand strategy in the context of the work project
  • 2.3 Identify the particular production factors that impact on branding and identity work
  • 2.4 Assess and respond to legal considerations for branding and identity design
3. Generate and assess ideas
  • 3.1 Identify and source references for branding and identity work
  • 3.2 Explore the key questions that underpin branding and identity design
  • 3.3 Experiment with different techniques and media as an integral part of ideas generation
  • 3.4 Generate design ideas that support key client objectives
  • 3.5 Maximise contributions of others through collaboration on ideas as required
  • 3.6 Reflect on ideas for technical, creative and budgetary implications
  • 3.7 Refine and select approaches that best balance the overall needs of the brief
4. Develop designs to support branding and identity
  • 4.1 Develop designs from initial concepts ensuring that all production and design factors are taken into account
  • 4.2 Combine conceptual and technical expertise in creation of design solutions
  • 4.3 Engage in ongoing testing, creative collaboration and refinement during the design process
  • 4.4 Engage with other experts on relevant technical, legal and business requirements
5. Finalise designs
  • 5.1 Negotiate and agree to modifications and amend designs as required
  • 5.2 Develop documentation required for the production process
  • 5.3 Present final designs and documentation to relevant personnel
6. Evaluate design work and process
  • 6.1 Evaluate completed design in terms of its success in meeting branding or identity objectives
  • 6.2 Assess the work against other creative, technical and business considerations
  • 6.3 Analyse and evaluate feedback from client and others
  • 6.4 Reflect on own role in design process and note areas for future improvement
  • 6.5 Develop strategies for further development of own skills
No information
No information
Replaces
State Code National Code Title Type
S7676 CUVGRD607A Develop graphic designs for branding and identify Unit of competency
Replaced By
State Code National Code Title Type
ODE06 CUAGRD617 Develop graphic designs for branding and identity Unit of competency
State Code National Code Title Type
AZL7 CUA60315 Advanced Diploma of Graphic Design Qualification