Develop graphic designs for branding and identity

Unit of competency Outline

Date retreived
23/07/2026 5:05 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Unit of competency

National Code
CUAGRD617

State Code
ODE06

TGA Status
Current

DTWD Status
Approved

Current Release Number
1.00

Current Release Date
16/04/2021

View on TGA

State Implementation and Classification

Approved Date

26/11/2021

Field of Education

100501 - Graphic Arts And Design Studies

Original Release Date

26/11/2021

Nominal Hours

Description

This unit describes the skills and knowledge required to create graphic designs for branding and identity that convey key messages about organisations or brands and their underpinning philosophies. The unit applies to those who work in a range of industry contexts that include design consultancy, commercial printing, advertising, publishing, television or marketing. Graphic designers also frequently offer their services on a freelance basis. It involves the creation of graphic designs using techniques and approaches that meet organisational brand strategy requirements.No licensing, legislative or certification requirements apply to this unit at the time of publication.

Notes

Elements and Performance Criteria

1. Interpret creative briefs

1.1 Identify creative objectives for branding or identity work
1.2 Develop shared understandings of the scope and nature of branding or identity work with required personnel
1.3 Confirm schedule and budgetary requirements

2. Evaluate potential approaches to branding and identity

2.1 Evaluate current trends and ideas in branding and identity
2.2 Analyse the client’s current approach to identity and brand strategy in the context of the work project
2.3 Identify the particular production factors that impact on branding and identity work
2.4 Assess and respond to legal considerations for branding and identity design

3. Generate and assess ideas

3.1 Identify references for branding and identity work
3.2 Analyse the key questions that underpin branding and identity design
3.3 Experiment with different techniques and media
3.4 Generate design ideas that support key client objectives
3.5 Evaluate ideas for technical, creative and budgetary implications
3.6 Refine and select approaches that best balance the overall needs of the brief

4. Develop designs to support branding and identity

4.1 Develop designs from initial concepts according to production and design requirements
4.2 Combine conceptual and technical expertise in creation of design solutions
4.3 Engage with other experts on technical, legal and business requirements

5. Finalise designs

5.1 Modify designs as required after receiving feedback from others
5.2 Develop documentation required for the production process
5.3 Present final designs and documentation to required personnel

6. Evaluate design work and process

6.1 Evaluate completed design against creative objectives
6.2 Assess own work against creative and technical requirements
6.3 Analyse and evaluate feedback from required personnel
6.4 Reflect on own role in design process and note areas for future improvement

No information

Replaces

State Code	National Code	Title	Type
AWI84	CUAGRD607	Develop graphic designs for branding and identity	Unit of competency

State Code	National Code	Title	Type
BGS1	CUA60320	Advanced Diploma of Graphic Design	Qualification
BOH6	CUA60325	Advanced Diploma of Graphic Design	Qualification