Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Market segments may include:
attitudes and values
culture
geography
lifestyle
employment status
socioeconomic factors.
Participant attributes may include:
gender
age
income
stage in lifecycle
occupation and education
culture.
Relevant sources may include:
Australian Bureau of Statistics
commercial research
internet
industry peak bodies
print media
surveys
television.
Features may include:
variety and breadth of services
locations
qualified staff
equipment and facilities.
Internal influences may include:
individual
lifestyle
social
External influences may include:
leisure characteristics
competitive service provision from public sector, commercial sector and not-for-profit sector
economic developments
environmental trends
shifts in demographics, political landscape and geographical landscape
technological change
codes of practice.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
work within organisation guidelines and systems and apply marketing principles to build organisation knowledge
use a range of sources to research and analyse participation patterns in key market segments of the sport, fitness and recreation industry and identify trends of potential significance
analyse comparative importance of the variety of influences on participation levels and patterns for differing market segments and communicate observations and interpretations to supervisor
apply research knowledge to scope potential opportunities to increase participation and make logical recommendations to manager.
Context of and specific resources for assessment
Assessment must ensure:
participation in market research activities that reflect the requirements of the individual’s current or intended work environment and are of sufficient breadth to demonstrate competency and consistency of performance.

Assessment must also ensure access to:
sources of information on participation patterns and market segments in the sport, fitness and recreation industry
a sport, fitness and recreation environment or facility with a range of services
organisational policies and procedures regarding the use of market research information
organisational marketing plans and objectives.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of discussing and presenting analysis to manager
oral and or written questioning to assess knowledge of key market segments in the sport, fitness and recreation industry
portfolio showing evidence of analysis of market segments and supporting rationale for recommendations.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.