Unit of competency Outline
Date retreived
23/07/2026 4:58 AM AWST
23/07/2026 4:58 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop event concepts
Develop event concepts
Unit of competency
National Code
SITXEVT009A
SITXEVT009A
State Code
S6509
S6509
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
27/05/2010
Field of Education
080301 - Business Management
Original Release Date
27/05/2010
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to develop the overall concept, theme and format for a complex event comprising multiple components. Event bids and proposals are covered in unit SITXEVT008A Plan and develop event proposals and bids. The unit also shares some similarities with SITXEVT014A Develop conference programs, but is broader in application. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Establish overall event objectives and scope.
- 1.1 Clarify and agree on key event objectives in consultation with event stakeholders.
- 1.2 Analyse initial event information and consult with stakeholders to determine the broad scope of the event.
- 1.3 Identify and analyse internal and external factors that may impact on the event.
2 Establish event concept theme and format.
- 2.1 Identify and access sources of information and ideas to inform event concept development.
- 2.2 Research and critically evaluate ideas and information for possible application to current and future work.
- 2.3 Generate discussion and consultation with event stakeholders and other colleagues to progress development of the event concept.
- 2.4 Explore, test and reflect on different and innovative approaches as part of the concept development process.
- 2.5 Develop overall event concept, theme and format that reflect key objectives and meet potential audience needs.
3 Evaluate and progress concept to operational stage.
- 3.1 Verify the operational practicality and cohesiveness of the concept, theme and format through consultation and analysis.
- 3.2 Select and implement a strategy for effective communication about the concept with event stakeholders.
- 3.3 Develop a summary of key logistical requirements based on the overall concept, theme and format.
- 3.4 Facilitate effective planning and implementation through timely provision of accurate and complete information on the concept, theme and format to all relevant stakeholders.
- 3.5 Obtain relevant approvals prior to implementation.
creative
profile creation
community impact
participation or attendance.
event principal
local community
organising committees
local authorities
clients
colleagues
staging contractors
entertainers.
date, time and duration
size and scope
location
resourcing.
human, financial and physical resource availability, including:
potential for attracting additional resources, such as sponsorship and co-hosting
level of management commitment
restrictions on lead time
potential levels of participation and interest
competitive environment
timing and duration factors, such as impact of public holidays and other public events
potential contributors
talent requirements
climate
access factors
marketing and promotional issues, such as potential for media coverage
safety factors
risk management considerations.
adapting existing ideas, products or services
developing new ideas, products or services
incorporating or experimenting with new technologies
challenging established ways of doing things.
scheduling
availability of human, financial and physical resources
ensuring realistic attendance expectation
venue or site constraints
time constraints
risk management issues.
venue and site set-up and design
catering
physical elements
technical effects, including sound, lighting and audiovisual
collateral materials
need for specialist contractors.
profile creation
community impact
participation or attendance.
event principal
local community
organising committees
local authorities
clients
colleagues
staging contractors
entertainers.
date, time and duration
size and scope
location
resourcing.
human, financial and physical resource availability, including:
potential for attracting additional resources, such as sponsorship and co-hosting
level of management commitment
restrictions on lead time
potential levels of participation and interest
competitive environment
timing and duration factors, such as impact of public holidays and other public events
potential contributors
talent requirements
climate
access factors
marketing and promotional issues, such as potential for media coverage
safety factors
risk management considerations.
adapting existing ideas, products or services
developing new ideas, products or services
incorporating or experimenting with new technologies
challenging established ways of doing things.
scheduling
availability of human, financial and physical resources
ensuring realistic attendance expectation
venue or site constraints
time constraints
risk management issues.
venue and site set-up and design
catering
physical elements
technical effects, including sound, lighting and audiovisual
collateral materials
need for specialist contractors.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to develop an event concept and format that are operationally practical and result in the achievement of event objectives
knowledge of typical formats and specific components for different types of events
development of a concept, theme and format for a complex event to meet a specified need.
Context of and specific resources for assessment
Assessment must ensure:
access to and interaction with event industry suppliers
involvement of and interaction with an event principal or organising group.
Method of assessment:
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
case studies to develop concepts, themes and formats for different types of events
evaluation of a concept, theme and format through a candidate presentation or bid for an event
oral or written questions to assess knowledge of the range of key market factors and management issues to be considered in the concept development phase
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
Evidence of the following is essential:
ability to develop an event concept and format that are operationally practical and result in the achievement of event objectives
knowledge of typical formats and specific components for different types of events
development of a concept, theme and format for a complex event to meet a specified need.
Context of and specific resources for assessment
Assessment must ensure:
access to and interaction with event industry suppliers
involvement of and interaction with an event principal or organising group.
Method of assessment:
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
case studies to develop concepts, themes and formats for different types of events
evaluation of a concept, theme and format through a candidate presentation or bid for an event
oral or written questions to assess knowledge of the range of key market factors and management issues to be considered in the concept development phase
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C4888 | THTFME04A | Develop an event concept | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| WF765 | SITXEVT602 | Develop event concepts | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| S619 | SIT50207 | Diploma of Events | Qualification |
| S622 | SIT60207 | Advanced Diploma of Events | Qualification |
| D362 | CUS50309 | Diploma of Music Business | Qualification |
| D365 | CUS60309 | Advanced Diploma of Music Business | Qualification |