Unit of competency Outline

Date retreived
22/07/2026 2:36 PM AWST

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Develop event concepts

Develop event concepts

Unit of competency
National Code
SITXEVT602
State Code
WF765
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
18/01/2013
View on TGA
State Implementation and Classification
Approved Date
15/10/2014
Field of Education
080301 - Business Management
Original Release Date
15/10/2014
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to explore and refine ideas for event concepts, and to progress those concepts to the point where they can be made operational.
Notes
Elements and Performance Criteria
1. Evaluate and explore needs and opportunities.
  • 1.1 Research and evaluate existing information that informs new concept development.
  • 1.2 Expand the potential of new ideas through exploration of opportunities beyond the obvious.
  • 1.3 Evaluate factors that impact event concept development.
  • 1.4 Develop preliminary ideas on innovative and different ways to address needs and opportunities in consultation with relevant stakeholders.
2. Develop a range of creative approaches.
  • 2.1 Use creative thinking techniques to generate innovative and creative concepts.
  • 2.2 Challenge, test and experiment with different concepts as part of a collaborative process.
  • 2.3 Evaluate event concepts in terms of suitability for the target audience or purpose, feasibility and commercial potential.
  • 2.4 Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed.
  • 2.5 Identify resources required to achieve desired outcomes.
  • 2.6 Evaluate and select strategies for achieving desired outcomes.
  • 2.7 Present proposed concepts in an appropriate format.
3. Refine concepts.
  • 3.1 Ensure concept development process is open to ongoing refinement and testing.
  • 3.2 Seek input and feedback on concepts from relevant stakeholders.
  • 3.3 Seek specialist advice on creative and technical aspects of proposals as required.
  • 3.4 Compare concepts with best practice examples of similar products, programs, processes or services.
  • 3.5 Use creative and practical criteria to determine the advantages and disadvantages of different concepts.
  • 3.6 Evaluate constraints on the realisation of concepts.
  • 3.7 Refine proposals based on analysis and feedback.
4. Progress concepts to operational stage.
  • 4.1 Verify the operational practicality and cohesiveness of the concept through consultation and analysis.
  • 4.2 Develop implementation specifications from refined concepts.
  • 4.3 Present specifications to relevant parties for approval, funding or approval.
  • 4.4 Facilitate effective planning and implementation through timely provision of information on the concept relevant stakeholders.
  • 4.5 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Information may include:
creative brief
event objectives:
business
creative
educational
profile creation
community impact
participation or attendance
event parameters:
date, time and duration
size and scope
location
resourcing
market research
organisational vision
personal vision.
Exploration of opportunities beyond the obvious may involve:
challenging existing assumptions and preconceptions
considering change to the way things are done
exploring practice in a different industry context
investigating new technologies
making connections between seemingly unrelated activities.
Stakeholders may include:
clients
colleagues
creative professionals
entertainers
event principal
local authorities
local community
organising committees
staging contractors.
Creative thinking techniques may include:
brainstorming:
bulletin board
buzz session
computer-aided
sequencing
stop and go
Edward de Bono's six thinking hats
ego alter or heroes
graphic organisers:
concept fans
visual maps
webbing
lateral thinking games
making associations
mind mapping
morphological analysis
sub-culture surfing
trigger words
use of metaphors and analogies
vision circles
word salads
visualisation.
Creative and practical criteriamay relate to:
cost-effectiveness
competing priorities
‘fit’ with:
creative aspirations
strategic directions of organisation
target market needs
how innovative the concept is
risk benefit analysis
technical feasibility
time to realise the concept.
Operational practicality and cohesiveness may relate to:
components of the event and how they fit together
managing risk
resource availability
scheduling
sustainability
time constraints
venue or site constraints.
Implementation specificationsmay include:
briefs for work
concept specification
operational plan
resource breakdown
staging requirements.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
engage in a creative process of concept generation and refinement
develop multiple event concepts, substantiated and supported with sufficient information to allow for implementation to occur
integrate knowledge of event planning and operations opportunities and constraints.
Context of and specific resources for assessment
Assessment must ensure use of:
other people with whom the individual can interact and collaborate.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of event concepts generated by the individual, and of the processes used to generate and test the ideas
debate and discussion with the individual to assess knowledge of the operational context and the broader factors that impact on event concept development
evaluation of presentation or 'pitch' made by the individual in relation to a particular concept
use of case studies to develop concepts for different types of events
oral or written questioning to assess knowledge of the range of key market factors and management issues to be considered in the concept development phase
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, organisation and job role, for example:
SITXEVT603 Determine event feasibility.
Replaces
State Code National Code Title Type
S6509 SITXEVT009A Develop event concepts Unit of competency
Replaced By
State Code National Code Title Type
AWS43 SITEEVT012 Develop event concepts Unit of competency