Unit of competency Outline

Date retreived
22/07/2026 10:16 AM AWST

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Monitor and interpret online data analytics

Monitor and interpret online data analytics

Unit of competency
National Code
SIRXECM001
State Code
BBB49
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
16/08/2017
View on TGA
State Implementation and Classification
Approved Date
14/12/2017
Field of Education
010103 - Statistics
Original Release Date
14/12/2017
Nominal Hours
45
Description
This unit describes the performance outcomes, skills and knowledge required to monitor and interpret online data related to the performance of an ecommerce site. It requires the ability to access and review data, determine effectiveness of ecommerce activity and make recommendations for future improvements. It applies to individuals working in operational roles in a diverse range of businesses that operate online to sell products and services. They operate with some independence, under limited supervision and guidance from others, and within established organisational policies and procedures. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Access data.
  • 1.1. Identify organisational data collection needs.
  • 1.2. Select methods for data collection and analysis.
  • 1.3. Use selected methods to collect required data according to organisational data collection policies and procedures.
  • 1.4. Store collected data according to organisational data collection policies and procedures and legal and ethical data storage requirements.
2. Analyse data.
  • 2.1. Assess quality and relevance of data based on organisational data collection needs.
  • 2.2. Cleanse and filter data to ensure captured data is relevant to organisational data collection needs.
  • 2.3. Identify trends in performance through data mining and statistical analysis.
  • 2.4. Analyse data to identify and determine impact of internal and external activity.
  • 2.5. Determine return on investment of paid data collection and analysis.
3. Report on findings.
  • 3.1. Use data analysis to identify and report on strengths, weaknesses, threats and opportunities.
  • 3.2. Make recommendations for improvements based on findings.
  • 3.3. Present findings and recommendations in appropriate format.
  • 3.4. Communicate findings and recommendations to relevant personnel.
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State Code National Code Title Type
AD719 SIRSS00015 Online Retail Coordination Skill set
AZZ6 SIR40316 Certificate IV in Retail Management Qualification