Unit of competency Outline

Date retreived
22/07/2026 6:36 PM AWST

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Design effective digital user experiences

Design effective digital user experiences

Unit of competency
National Code
BSBMKG534
State Code
OAE89
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
27/09/2018
View on TGA
State Implementation and Classification
Approved Date
14/02/2019
Field of Education
080505 - Marketing
Original Release Date
14/02/2019
Nominal Hours
35
Description
This unit describes the skills and knowledge required to design a series of effective digital interactions with individual users from a digital marketing perspective.It applies to individuals working in a variety of marketing and communications occupational roles. These individuals generally have responsibility for design of user experience, where users are engaging with a product, brand or organisational story on various digital platforms.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Set measurable indicators for user experience
  • 1.1 Identify factors that impact on user experience in accordance with organisational strategies
  • 1.2 Research and document user expectations in accordance with organisational policies and procedures
  • 1.3 Create and document key observable and measurable criteria for demonstrating effective user experiences, clarifying with relevant personnel where necessary
  • 1.4 Establish systems and processes to collect data on user experiences in accordance with organisational policies and procedures, and relevant legislation
2. Design user interaction
  • 2.1 Identify and document features and information critical to effective user interaction and list in order of priority
  • 2.2 Research new and emerging digital technologies and platforms that facilitate user interaction in a way that is relevant to the task
  • 2.3 Select most appropriate digital technology/platform in accordance with organisational policies and procedures and aligned to identified user needs
  • 2.4 Define interaction patterns and establish interface behaviour relevant to the product, brand or organisation for selected technology/platform
3. Design user interfaces
  • 3.1 Assess and evaluate existing user interfaces against design requirements
  • 3.2 Devise and develop site, application maps, and content inventory
  • 3.3 Storyboard user transactions, navigation, access and egress options
  • 3.4 Prepare and review wireframes and mock-ups of user journeys across the relevant technologies and platforms, assessing against organisational strategies and identified user priorities
4.Test user interfaces
  • 4.1 Create an actual, prototype or virtualised test environment
  • 4.2 Model expected user behaviours against specified user stories
  • 4.3 Incorporate real-time user feedback, where available and appropriate
  • 4.4 Revise metrics, interaction and interface designs, in response to testing, in order to better meet identified user requirements
No information
No information
Replaces
State Code National Code Title Type
AWF84 BSBMKG524 Design effective user experiences Unit of competency
Replaced By
State Code National Code Title Type
OCF35 BSBMKG546 Develop social media engagement plans Unit of competency
State Code National Code Title Type
AD355 BSBSS00079 Digital Applications Skill Set Skill set
AZK1 BSB52415 Diploma of Marketing and Communication Qualification