Unit of competency Outline

Date retreived
22/07/2026 8:19 AM AWST

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Design effective user experiences

Design effective user experiences

Unit of competency
National Code
BSBMKG524
State Code
AWF84
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
14/01/2016
View on TGA
State Implementation and Classification
Approved Date
05/07/2016
Field of Education
080505 - Marketing
Original Release Date
05/07/2016
Nominal Hours
35
Description
This unit describes the skills and knowledge required to design a series of interactions between a user (individual) and a digital marketing implementation.It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for design of user experience where users engage with a product, brand or organisational story on various digital platforms.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Establish metrics for user experience
  • 1.1 Identify and review relevant client or organisational requirements for user experience
  • 1.2 Research and document user expectations
  • 1.3 Prepare key observable and measurable criteria for effective user experiences
  • 1.4 Establish systems and processes to collect data on user experiences
  • 1.5 Recognise and design experiences within current legislation, regulation and organisational policy
2. Specify interaction design
  • 2.1 Specify and prioritise features and information critical to the user interaction
  • 2.2 Identify preferred technologies and platforms best suited to the interaction and user needs
  • 2.3 Define interaction patterns relevant to the context
  • 2.4 Establish interface behaviour relevant to the product, brand or organisation for identified platforms
  • 2.5 Provide designs to achieve consistent and intuitive experiences
3. Design user interfaces
  • 3.1 Assess and evaluate existing user interfaces against design requirements
  • 3.2 Prepare site, application maps and content inventory
  • 3.3 Storyboard user transactions, navigation, access and egress options
  • 3.4 Prepare and review wireframes and mock-ups of user journeys across the relevant technologies and platforms
4.Test design
  • 4.1 Establish an actual, prototype or virtualised test environment
  • 4.2 Model expected user behaviours against specified user stories
  • 4.3 Incorporate real-time user feedback where appropriate
  • 4.4 Revise metrics, interaction and interface designs based on testing to better meet requirements
No information
No information
Replaced By
State Code National Code Title Type
OAE89 BSBMKG534 Design effective digital user experiences Unit of competency