Unit of competency Outline

Date retreived
23/07/2026 12:17 AM AWST

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Develop athlete personal brand

Develop athlete personal brand

Unit of competency
National Code
SISSPAR005
State Code
OBE30
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
11/09/2019
View on TGA
State Implementation and Classification
Approved Date
13/12/2019
Field of Education
080305 - Personal Management Training
Original Release Date
13/12/2019
Nominal Hours
25
Description
This unit describes the performance outcomes, skills and knowledge required to build an athlete’s personal brand. It includes managing the personal brand, using social media, cyber security and leveraging the personal brand.This unit applies to athletes in the Australian sport industry competing in a sport at a local, state or national level.Those undertaking this unit work with the support of a coach.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Establish athlete personal brand.
  • 1.1. Research personal brands in sport to maintain knowledge of successful personal branding objectives and strategies.
  • 1.2. Interpret athlete contracts to identify personal branding obligations and restrictions.
  • 1.3. Reflect on personal and professional goals to define personal brand.
2. Develop athlete personal branding strategies.
  • 2.1. Interpret sport-specific industry information to identify and define personal brand target audiences.
  • 2.2. Identify opportunities to maximise personal brand exposure through media activity.
  • 2.3. Develop personal branding strategies to promote personal brand to target audiences.
3. Promote athlete personal brand.
  • 3.1. Implement personal branding strategies to promote personal brand to target audience.
  • 3.2. Participate in media interviews according to organisational policies and procedures.
  • 3.3. Develop and implement social media action plans according to organisational policies and procedures.
  • 3.4. Monitor implementation of personal branding strategies to identify areas for improvement.
  • 3.5. Adjust personal branding strategies to maximise personal brand outcomes.
  • 3.6. Identify personal brand risks and take action to minimise personal brand damage.
  • 3.7. Identify and act on opportunities to leverage personal brand for professional and personal gain.
No information
No information
Replaces
State Code National Code Title Type
D6578 SISSCOP204A Develop personal media skills Unit of competency
State Code National Code Title Type
BHE6 SIS30421 Certificate III in Sport - Athlete Qualification
BEU2 SIS30419 Certificate III in Sport - Athlete Qualification