Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Key media personnel may include:
newspaper journalists
radio journalists
television journalists.
Organisational policies and procedures may include:
protocols for dealing with the media
stakeholder or sponsor requirements
confidentiality.
Type of media may include:
television
radio
print
internet.
Appropriate personnel may include:
interviewer
coach
team manager
media liaison person
sponsor's representative
sporting body
parents.
Details may include:
time
length
place
audience
format
content or topic
program type
previous interviews on topic.
Purpose may include:
provide information for a news item
make a statement
provide information for a special feature
raise profile of sponsor
raise profile of specific sport
raise profile of athlete
generate publicity.
Interview format may include:
telephone
in studio
live
interview panel
pre-recorded
talk back
remote.
Preparation requirements may include:
grooming
etiquette
protocols
deadlines.
Media personnel may include:
interviewer
sound technicians
lighting technicians
photographers
camera crew.
Communication techniques may include:
verbal
non-verbal.
Relevant legislation may include:
anti-discrimination
libel
privacy.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
participates in media interviews to convey information fluently and coherently using appropriate vocabulary, language structures and communication techniques that engender respect between all parties
applies the organisation's protocols in preparing for and handling interview questions appropriately and in providing appropriate information
applies effective self-management techniques to deal with issues that may affect the outcome of the interview and evaluates and reflects on strategies that may enhance performance in future interviews.
Context of and specific resources for assessment
Assessment must ensure participation in media interviews in multiple media that are of sufficient duration to allow the candidate to demonstrate competency and to ensure consistency of performance.
Assessment must also ensure access to:
simulated or actual media interviews with media personnel and equipment
access to documentation such as contracts and organisational protocols in dealing with the media.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of interaction with a range of interviewers, including conveying information appropriately and selecting and applying suitable communication techniques to match the format and purpose of the interview
observation of dealing with contingencies such as a change in the direction and emphasis of the interview
oral or written questioning to assess knowledge of organisational protocols to deal with difficult or inappropriate questions
third-party reports from appropriate sporting personnel detailing appropriate work performed by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.