Unit of competency Outline

Date retreived
23/07/2026 5:46 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Manage media requirements at major incident

Manage media requirements at major incident

Unit of competency
National Code
PUACOM009B
State Code
D5565
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
2.00
Current Release Date
17/08/2012
View on TGA
State Implementation and Classification
Approved Date
21/07/2014
Field of Education
080509 - Public Relations
Original Release Date
21/07/2014
Nominal Hours
50
Description
This unit covers the development of a media strategy and the management of the media and provision of information for a major incident.
Notes
Elements and Performance Criteria
1. Assess scene and organisation requirements
  • 1.1 Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence.
  • 1.2 Media access to personnel/volunteers/victims/casualties is controlled.
  • 1.3 Operational responsibilities and provision of information to media is assessed.
2. Develop media strategy
  • 2.1 Media plan is used to form the media strategy
  • 2.2 Arrangements are made to meet media requirements according to incident characteristics and current developments.
  • 2.3 Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident.
  • 2.4 Media briefing area is allocated with required resources where possible.
  • 2.5 Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest.
  • 2.6 Media strategy is changed at any time to suit operational demands and level of incident.
  • 2.7 Approval is gained for information releases where appropriate.
  • 2.8 Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements.
  • 2.9 Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate.
3. Provide information to media
  • 3.1 Organisational protocols are followed when liaising with the media.
  • 3.2 Organisational media representative provides current developments of incident where appropriate.
  • 3.3 Interview and photo opportunities are scheduled and conducted to provide information where appropriate.
  • 3.4 Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media.
  • 3.5 Accurate records of media enquiries and interviews are maintained.
  • 3.6 A two-way communication process between organisation and media is maintained.
4. Promote the organisation via the media
  • 4.1 Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile.
  • 4.2 Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Media requirements may include:
technical e.g. lighting/sound
access for crew and equipment
photographic/film opportunities
on-site interviews
interviews with particular personnel
newsworthiness
news angles
human interest interviews and stories
technical and other requirements of local vs regional vs national media
of print vs radio vs television
and of community vs commercial vs government-owned media
individual requests from media personnel
food
shelter
personal protective equipment
telephones
facsimiles
power outlets
bilingual briefing
Information which needs to be disseminated to the public may include:
emergency hotlines
road closures
facility closures
warnings
danger zones
persons police are seeking to interview
public information/assurance
evacuation details
Organisation and legal requirements may include:
relating to occupational health and safety
public safety
operational priorities
confidentiality
Organisational requirements for press conferences etc may include:
operational requirements
policies and procedures
currency of information
need for public assistance
Sources of information may include:
other organisations
eyewitnesses
weather forecasters
own organisation personnel
volunteer workers
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Manage media to ensure integrity of information being disseminated.

Consistency in performance
Evidence should be gathered over a period of time in a range of actual or simulated workplace environments
Context of and specific resources for assessment
Context of assessment
On the job or in a simulated work environment.
Specific resources for assessment
No special requirements.
Replaced By
State Code National Code Title Type
OAZ64 PUACOM009 Manage media requirements at major incident Unit of competency