Unit of competency Outline
Date retreived
23/07/2026 1:25 PM AWST
23/07/2026 1:25 PM AWST
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Develop a detailed design concept
Develop a detailed design concept
Unit of competency
National Code
ICPPRP311
ICPPRP311
State Code
AUN20
AUN20
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
16/09/2015
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
16/09/2015
Nominal Hours
30
Description
This unit describes the skills and knowledge required to produce a complex graphic design from a design brief.It applies to skilled individuals working in the printing and graphic arts industry who design and prepare layouts and artwork, manipulate images and text, and apply solutions to a defined range of problems. They may also provide some leadership and guidance to others with some limited responsibility for the output of others.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Determine brief specifications
- 1.1 Confirm brief requirements with client as required
- 1.2 Job details are accurately documented according to enterprise policies and procedures
2. Render graphic design
- 2.1 Client’s requirements are translated into a design concept that accords with the brief
- 2.2 Different graphic design ideas/concepts are detailed, and potential of each assessed according to the brief
- 2.3 Unique graphic design concept is rendered, electronically or manually, to conform to the brief
- 2.4 Rendered graphic design is assessed for printing feasibility according to the brief requirements
- 2.5 Visual is produced showing position and fit of design elements to document design layout
3. Produce dummy
- 3.1 Range of visual interpretations of the brief are made to present options to client
- 3.2 Text and images are graphically presented to conform to grid layout
- 3.3 Basic imposition is calculated to suit printing and binding processes
- 3.4 Dummy is produced for copy mark-up and to obtain client feedback on design suitability
4. Produce complex finished artwork
- 4.1 Design concept is structured step-by-step to conform to the brief and fit grid format
- 4.2 Appropriate type styles are selected to conform to the client brief and printing substrate
- 4.3 Line reproduction quality is assessed to effect the standard of print reproduction required by client brief
- 4.4 Images are selected to conform to client brief and end use
- 4.5 Colours are selected and combined effectively using overlays to conform to client brief and end use
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D3126 | ICPPP311C | Develop a detailed design concept | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OBQ33 | ICPPRP3110 | Develop detailed design concepts | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| AZM0 | ICP31415 | Certificate III in Print Communications | Qualification |
| AZO3 | ICP31215 | Certificate III in Printing | Qualification |
| AWA7 | ICP40115 | Certificate IV in Printing and Graphic Arts | Qualification |
| AWF0 | ICP30115 | Certificate III in Printing and Graphic Arts (Graphic Design Production) | Qualification |
| AWD3 | ICP30315 | Certificate III in Printing and Graphic Arts (Multimedia) | Qualification |
| AWE8 | ICP30615 | Certificate III in Printing and Graphic Arts (Screen Printing) | Qualification |