Unit of competency Outline

Date retreived
22/07/2026 6:33 AM AWST

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Develop marketing plans for fashion products

Develop marketing plans for fashion products

Unit of competency
National Code
MSTFD5023
State Code
OBA24
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
25/07/2019
View on TGA
State Implementation and Classification
Approved Date
25/10/2019
Field of Education
080505 - Marketing
Original Release Date
25/10/2019
Nominal Hours
50
Description
This unit of competency describes the skills and knowledge required to plan marketing and promotional activities to support the sales of fashion products. Proposed activities must be appropriate to the price point of the fashion design and the overall objectives of the stakeholder.The unit applies to local and international individual and team activities typical in the promotion and sale of fashion products in small to large scale workplaces in the textiles, clothing and footwear industry. Development of marketing plans may be central to the work role or completed as part of the overall sale of design concepts to stakeholders.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
Prepare to develop marketing plan
  • Determine job requirements from specifications, job sheets and work instructions
  • Identify key features and benefits of selected fashion design
  • Research target market and identify fashion design needs and expectations
  • Identify price point and marketing budget
  • Identify other relevant details that affect marketing activities
  • Establish marketing objectives with required stakeholders
Research and determine marketing options
  • Determine suitable media to reach target market and select appropriate strategies
  • Explore marketing event options and promotional activities that meet legal, ethical and work health and safety (WHS) requirements, and assess their potential effectiveness in marketing selected fashion design
  • Explore timing of marketing activities and determine costings for marketing options
Develop and finalise marketing plan
  • Identify fashion product marketing cycle and develop marketing plan that details marketing activities
  • Adjust marketing plan to ensure it meets marketing objectives, timing, budget requirements, and legal, ethical and WHS requirements
  • Present marketing plan to required stakeholders
  • Update marketing plan to incorporate feedback from stakeholders
  • Document marketing plan according to industry practices
No information
No information
Replaces
State Code National Code Title Type
BAW72 MSTFD5004 Develop marketing plans for fashion products Unit of competency