Unit of competency Outline

Date retreived
22/07/2026 5:06 PM AWST

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Develop marketing plans for fashion products

Develop marketing plans for fashion products

Unit of competency
National Code
MSTFD5004
State Code
BAW72
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
04/07/2016
View on TGA
State Implementation and Classification
Approved Date
01/12/2016
Field of Education
080505 - Marketing
Original Release Date
01/12/2016
Nominal Hours
50
Description
This unit of competency covers the skills and knowledge required to plan marketing and promotional activities to support the sales of fashion products.The unit of competency applies to local or international marketing activities typical to the promotion and sale of fashion products. Development of marketing plans may be central to the work role or completed as part of the overall sale of design concepts to clients. All proposed marketing activities must be appropriate to the price point of the fashion design and the overall objectives of the client.Work may be conducted in small to large scale enterprises and may involve individual and team activities.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Determine job requirements
  • 1.1 Follow standard operating procedures (SOPs)
  • 1.2 Comply with work health and safety (WHS) requirements at all times
  • 1.3 Use appropriate personal protective equipment (PPE) in accordance with SOPs
  • 1.4 Identify job requirements from specifications, drawings, job sheets or work instructions
2 Prepare to develop marketing plans
  • 2.1 Identify key features and benefits of the selected fashion design
  • 2.2 Research target market and identify fashion design needs and expectations
  • 2.3 Identify price point and marketing budget
  • 2.4 Identify any other relevant details that may affect marketing activities
  • 2.5 Establish marketing objectives with client
3 Research and determine marketing options
  • 3.1 Determine appropriate media to reach target market and select appropriate strategies
  • 3.2 Explore marketing event options and promotional activities, and assess their effectiveness in marketing the selected fashion design.
  • 3.3 Explore timing of marketing activities and determine costings for marketing options
4 Develop and finalise marketing plan
  • 4.1 Identify the fashion product marketing cycle and develop marketing plan which details marketing activities
  • 4.2 Assess marketing plan to determine if it will be effective in meeting marketing objectives, timing and budget requirements
  • 4.3 Present marketing plan to client and integrate client response into further marketing proposals
  • 4.4 Document marketing plan according to industry practices
No information
No information
Replaces
State Code National Code Title Type
W7244 LMTFD5004B Develop marketing plans for fashion products Unit of competency
Replaced By
State Code National Code Title Type
OBA24 MSTFD5023 Develop marketing plans for fashion products Unit of competency