Unit of competency Outline

Date retreived
22/07/2026 6:34 AM AWST

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Develop marketing plans for fashion products

Develop marketing plans for fashion products

Unit of competency
National Code
LMTFD5004B
State Code
W7244
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
16/07/2011
View on TGA
State Implementation and Classification
Approved Date
24/10/2014
Field of Education
100505 - Fashion Design
Original Release Date
24/10/2014
Nominal Hours
50
Description
This unit covers the skills and knowledge to plan marketing and promotional activities to support the sales of fashion products.
Notes
Elements and Performance Criteria
1 Identify key elements of fashion design
  • 1.1 Features and benefits of fashion design are identified.
  • 1.2 Target market is researched and needs and expectations in relation to fashion design are identified.
  • 1.3 Price point of design is identified.
  • 1.4 Marketing budget for fashion product is identified.
  • 1.5 Other relevant details that may affect marketing activities are identified.
2 Establish marketing objectives
  • 2.1 Client position and range of fashion products in marketplace are identified.
  • 2.2 Marketing objectives and sales targets are established with client.
  • 2.3 Product pricing strategy and position in market are established.
  • 2.4 Packaging and distribution requirements of fashion design are established.
3 Research and determine marketing options
  • 3.1 Appropriate media are identified to reach target market.
  • 3.2 Uses of media are determined and appropriate strategies selected.
  • 3.3 Marketing event options are explored and assessed for effectiveness in marketing fashion design.
  • 3.4 Promotional activities are selected for relevance to fashion design.
  • 3.5 Timing of marketing activities is explored.
  • 3.6 Costings of marketing options are determined.
4 Develop and present marketing plan
  • 4.1 Marketing cycle of fashion product is identified.
  • 4.2 Marketing plan is developed which details marketing activities.
  • 4.3 Marketing plan is assessed for it effectiveness in meeting marketing objectives, timing and budget requirements.
  • 4.4 Marketing plan is presented and discussed with client.
  • 4.5 Client response is received and integrated into further marketing proposals.
5 Document marketing plan
  • 5.1 Marketing plan is documented according to industry practices.
  • 5.2 Reports on marketing opportunities and strategies are documented and presented to relevant persons in the workplace.
RANGE STATEMENT
The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the Performance Criteria, is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs if the candidate, accessibility of the item, and local industry and regional contexts.
Legislative/regulatory requirements
All work must comply with relevant Federal and State or Territory legislative or regulatory requirements.
Other relevant details may include:
packaging or distribution requirements
production timelines or requirements
distribution outlets
designer reputation
style characteristics
Media may include:
print, eg magazines, regional and metropolitan newspapers
audio, eg radio
visual, eg video, television, DVD
electronic, eg email, websites
Uses of media may include:
editorials
advertising
photos
testimonials
Marketing event options may include:
launches
fashion parades
exhibitions
demonstrations
press conferences
Promotional activities may include:
gimmicks
point of sale and merchandising
special offers
product branding activities
packaging features such as labelling
display and presentation
Industry practices may include:
formatting and structure
inclusion of pictures and style and design details
promotion of features and benefits
reporting verbally or in writing
oral, written or visual communication
inclusion of marketing objectives
inclusion of adequate detail
OHS practices
OHS practices must include hazard identification and control, risk assessment and implementation of risk reduction measures specific to the tasks described by this unit and may include:
manual handling techniques
standard operating procedures
personal protective equipment
safe materials handling
taking of rest breaks
ergonomic arrangement of workplaces
following marked walkways
safe storage of equipment
housekeeping
reporting accidents and incidents
other OHS practices relevant to the job and enterprise
The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for the Training Package.

Critical aspects of evidence
Demonstrates skills and knowledge to:
identify appropriate options for marketing specific fashion design
marketing objectives
identify features and benefits of fashion designs according to needs and expectations of the target market
coordinate options and activities to overall marketing plan
document marketing plan

Consistency in performance
Consistently applies skills and knowledge when:
organising work
completing tasks
identifying improvements
using workplace practices
using OHS practices
recording and reporting accidents and incidents
assessing operational readiness of equipment used and work processes
recognising and adapting to cultural differences in the workplace, including modes of behaviour and interactions
completing work systematically with attention to detail without damage to goods and equipment

Resource implications
Access is required to real or appropriately simulated situations, including work areas, materials and equipment, and to information on workplace practices and OHS practices.

Context for assessment
Assessment may occur on the job or in an appropriately simulated environment.

Interdependent assessment
This unit may be assessed independently or in combination with other relevant units.
Replaces
State Code National Code Title Type
W6537 LMTFD5004A Develop marketing plans for fashion products Unit of competency
Replaced By
State Code National Code Title Type
BAW72 MSTFD5004 Develop marketing plans for fashion products Unit of competency