Unit of competency Outline

Date retreived
22/07/2026 1:41 PM AWST

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Design a digital action plan for small business

Design a digital action plan for small business

Unit of competency
National Code
BSBSMB413
State Code
AWF76
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
14/01/2016
View on TGA
State Implementation and Classification
Approved Date
05/07/2016
Field of Education
080301 - Business Management
Original Release Date
05/07/2016
Nominal Hours
45
Description
This unit describes the skills and knowledge required to develop a plan for using digital technologies to achieve business goals. It involves undertaking a basic review of business digital readiness, identifying opportunities and developing an action plan for using digital initiatives in a small business.It applies to individuals who operate a small business and take responsibility for adopting and promoting approaches to improve small business operations. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Determine digital readiness of the business
  • 1.1 Review current digital assets, and internal capacity and capability to pursue digital opportunities
  • 1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals
  • 1.3 Research and analyse competitors' use of digital technologies
  • 1.4 Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements
2. Investigate digital tools and services to meet business needs
  • 2.1 Research key components of a digital strategy
  • 2.2 Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment
  • 2.3 Identify specialist advisors and associated costs, and seek assistance where required
  • 2.4 Consider how the proposed digital initiatives will integrate with or replace non-digital business tools
3. Develop a digital plan aligned with business goals
  • 3.1 Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan
  • 3.2 Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives
  • 3.3 Identify the key metrics to be monitored
  • 3.4 Determine the review interval for the action plan and process for incorporating innovations
  • 3.5 Document the action plan in a suitable format for the business
No information
No information
Replaced By
State Code National Code Title Type
OAE58 BSBSMB423 Create a digital technology plan for small business Unit of competency