Develop and execute advertising concepts

Unit of competency Outline

Date retreived
22/07/2026 9:58 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Unit of competency

National Code
CUAGRD604

State Code
AWI89

TGA Status
Replaced

DTWD Status
Replaced

Current Release Number
1.00

Current Release Date
15/01/2016

View on TGA

State Implementation and Classification

Approved Date

21/07/2016

Field of Education

100501 - Graphic Arts And Design Studies

Original Release Date

21/07/2016

Nominal Hours

Description

This unit describes the skills and knowledge required to create effective advertising using highly developed creative and technical graphic design expertise and an understanding of advertising and consumer behaviour.It applies to individuals working in a range of industry contexts who are likely to be members of a collaborative team. Depending on the work context, they may or may not be responsible for integrating content such as text, sound or interactivity to produce completed advertisements. Although designers at this level work with a high degree of autonomy, they are still likely to be members of a collaborative creative team.No licensing, legislative or certification conditions apply to this unit at the time of publication

Notes

Elements and Performance Criteria

1. Interpret creative briefs

1.1 Analyse creative briefs to determine the key communication objectives
1.2 Evaluate the broader context for the type of advertising media required
1.3 Develop shared interpretations of advertising requirements with relevant people
1.4 Negotiate and confirm practical considerations, including schedule and budgetary requirements

2. Evaluate the context for advertising work

2.1 Consider currenttrends and thinking about advertising
2.2 Take account of relevant consumer behaviour and the influences on buying decisions
2.3 Identify and evaluate sustainability issues within advertising projects
2.4 Assess and respond to legal and ethical constraints

3. Generate and assess advertising ideas

3.1 Identify and source references to assist development of visual concepts for advertising
3.2 Explore different visual devices to communicate key messages
3.3 Collaborate with others to make the best use of their contribution to ideas
3.4 Reflect on technical, creative and budgetary implications when considering ideas
3.5 Refine and select approaches that best balance the overall needs of the brief

4. Develop designs for advertising

4.1 Develop designs from initial ideas ensuring that all production and design factors are taken into account
4.2 Combine conceptual and technical expertise to manipulate visual design components to communicate key messages
4.3 Use testing, creative collaboration and refinement throughout the design process
4.4 Consult with other experts on relevant legal, ethical and business requirements

5. Finalise advertising designs

5.1 Negotiate modifications and amend designs
5.2 Develop accurate and comprehensive documentation to support the production process
5.3 Present final designs and documentation to relevant personnel for confirmation

6. Evaluate effectiveness of advertisements

6.1 Evaluate completed designs in terms of successin meeting objectives
6.2 Assess the work against other creative, technical and business considerations
6.3 Analyse and evaluate feedback from client and colleagues
6.4 Reflect on own role in design process and note areas for future improvement
6.5 Develop strategies for further development of own skills

No information

Replaces

State Code	National Code	Title	Type
S7673	CUVGRD604A	Develop and execute advertising concepts	Unit of competency

Replaced By

State Code	National Code	Title	Type
ODE11	CUAGRD614	Develop and execute advertising concepts	Unit of competency

State Code	National Code	Title	Type
AZL7	CUA60315	Advanced Diploma of Graphic Design	Qualification