Unit of competency Outline

Date retreived
24/07/2026 6:45 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Develop and execute advertising concepts

Develop and execute advertising concepts

Unit of competency
National Code
CUAGRD614
State Code
ODE11
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
16/04/2021
View on TGA
State Implementation and Classification
Approved Date
26/11/2021
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
26/11/2021
Nominal Hours
50
Description
This unit describes the skills and knowledge required to create effective advertising using highly developed creative and technical graphic design expertise and an understanding of advertising and consumer behaviour. It involves the analysis and application of advertising concepts applied to visual arts.The unit applies to those working in a range of industry contexts who are likely to be members of a collaborative team. Depending on the work context, they may or may not be responsible for integrating content such as text, sound or interactivity to produce completed advertisements. Although designers at this level work with a high degree of autonomy, they are still likely to be members of a collaborative creative team.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Interpret creative briefs
  • 1.1 Analyse creative briefs to determine the key communication objectives
  • 1.2 Evaluate advertising media requirements
  • 1.3 Develop shared interpretations of advertising requirements
  • 1.4 Negotiate and schedule and budgetary requirements
2. Evaluate the context for advertising work
  • 2.1 Evaluate currenttrends and thinking about advertising
  • 2.2 Analyse consumer behaviour and the influences on buying decisions
  • 2.3 Evaluate sustainability issues within advertising projects
  • 2.4 Assess and respond to legal and ethical constraints
3. Generate and assess advertising ideas
  • 3.1 Identify sources to assist development of visual concepts for advertising
  • 3.2 Explore different visual devices to communicate key messages
  • 3.3 Evaluate technical, creative and budgetary implications when considering ideas
  • 3.4 Refine and select approaches that best balance the overall needs of the brief
4. Develop designs for advertising
  • 4.1 Develop designs according to production and design requirements
  • 4.2 Consult with other experts on legal, ethical and business requirements
5. Finalise advertising designs
  • 5.1 Negotiate modifications and amend designs
  • 5.2 Develop accurate and comprehensive documentation to support the production process
  • 5.3 Present final designs and documentation for signoff
6. Evaluate effectiveness of advertisements
  • 6.1 Evaluate completed designs against advertising objectives
  • 6.2 Assess own work against creative, technical and business requirements
  • 6.3 Analyse and evaluate feedback from client and colleagues
  • 6.4 Reflect on own role in design process and note areas for future improvement
  • 6.5 Develop strategies for further development of own skills
No information
No information
Replaces
State Code National Code Title Type
AWI89 CUAGRD604 Develop and execute advertising concepts Unit of competency