Unit of competency Outline
Date retreived
22/07/2026 8:16 AM AWST
22/07/2026 8:16 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop and implement a business plan
Develop and implement a business plan
Unit of competency
National Code
SITXMGT004A
SITXMGT004A
State Code
S6722
S6722
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
27/10/2008
Field of Education
080301 - Business Management
Original Release Date
27/10/2008
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to develop and monitor a business plan that incorporates a range of subsidiary plans or strategies.
Notes
Elements and Performance Criteria
1 Analyse the internal and external business environment.
- 1.1 Determine information requirements and undertake cost-effective research to deliver relevant information.
- 1.2 Consult with all internal and external stakeholders in the research process.
- 1.3 Use research to assist in the prediction of social, political, economic and technological developments.
- 1.4 Identify and seek assistance and advice from appropriate experts when necessary.
- 1.5 Review and analyse existing or potential internal resources and capabilities.
- 1.6 Document and analyse business opportunities and obstacles based on valid and reliable market information.
- 1.7 Review and analyse current and emerging trends and developments for their potential impact.
- 1.8 Identify existing and potential competitors and allies and document their strengths and weaknesses.
- 1.9 Explore the potential for joint ventures and strategic alliances.
2 Formulate business plans and strategies.
- 2.1 Create or confirm organisation mission, vision and purpose as the starting point for the business plan in consultation with stakeholders.
- 2.2 Establish realistic, clearly stated and measurable objectives for the business.
- 2.3 Develop appropriate strategies and tactics to address objectives across all areas of business operation.
- 2.4 Identify and include opportunities for strategic business alliances.
- 2.5 Develop all aspects of the business plan to ensure the business meets relevant legal, social, environmental and ethical obligations.
- 2.6 Include appropriate action plans and evaluation processes, including key performance indicators.
- 2.7 Consult with appropriate staff, management and other stakeholders to encourage support for the planning process so that all perspectives are taken into account in development of business plan.
3 Implement the business plan.
- 3.1 Communicate objectives and content of plans in a timely manner to facilitate a clear understanding of the plan, associated activities and individual responsibilities.
- 3.2 Use appropriate communication and leadership techniques to encourage a team commitment to the business plan.
- 3.3 Encourage staff to provide ongoing input into the business plan.
- 3.4 Implement and organise actions detailed in the plan in a cost-efficient manner and according to schedule and contingencies.
4 Monitor the business plan.
- 4.1 Review the business plan regularly and adjust in light of changing circumstances.
- 4.2 Monitor activities using evaluation methods detailed in business plan on an ongoing basis.
- 4.3 Identify and analyse successes and performance gaps in terms of cause and effect.
- 4.4 Implement agreed changes to plans promptly, ensuring timely communication of changes to all stakeholders.
- 4.5 Report business plan performance in a transparent manner to all stakeholders.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Stakeholders may include:
customers
employees
government agencies
owners
suppliers
strategic alliance partners.
Resources and capabilities may include:
human resources
financial resources
equipment capacity
staff skill levels
hours of operation
communication capabilities
location and position.
Trends and developments may include:
economic
ecological or environmental
government activities
social and cultural
demographic
technological
industrial.
Areas of business operation that must be included in the business plan are:
operations
marketing
technology
human resources and labour requirements
management and organisational structure
financial plan and projections
quality management.
Legal, social, environmental and ethical obligations may include:
regulatory requirements, such as licensing
codes of practice
cultural expectations and influences
social responsibilities, such as protection of children and environmental issues.
Evaluation processes may include:
key performance indicators
gap analysis
customer feedback
compliance reports
employee feedback.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Stakeholders may include:
customers
employees
government agencies
owners
suppliers
strategic alliance partners.
Resources and capabilities may include:
human resources
financial resources
equipment capacity
staff skill levels
hours of operation
communication capabilities
location and position.
Trends and developments may include:
economic
ecological or environmental
government activities
social and cultural
demographic
technological
industrial.
Areas of business operation that must be included in the business plan are:
operations
marketing
technology
human resources and labour requirements
management and organisational structure
financial plan and projections
quality management.
Legal, social, environmental and ethical obligations may include:
regulatory requirements, such as licensing
codes of practice
cultural expectations and influences
social responsibilities, such as protection of children and environmental issues.
Evaluation processes may include:
key performance indicators
gap analysis
customer feedback
compliance reports
employee feedback.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to undertake detailed, thorough and appropriate analyses of both internal and external business environments to provide a sound basis for business planning
ability to develop and implement an integrated business plan implemented in a tourism or hospitality context
project or work activities conducted over an operationally realistic period of time to allow the candidate to develop and implement a business plan for a given product or service.
Context of and specific resources for assessment
Assessment must ensure:
involvement of a key stakeholder group, including customers for the product or service
access to a commercial or not-for-profit business environment in which the business plan may be implemented.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of a business plan prepared by the candidate to guide the management of a commercial or not-for-profit business activity, as well as evaluation of the resulting performance report also prepared by the candidate
case studies to develop specific business plans and strategies for selected business activities or projects
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to undertake detailed, thorough and appropriate analyses of both internal and external business environments to provide a sound basis for business planning
ability to develop and implement an integrated business plan implemented in a tourism or hospitality context
project or work activities conducted over an operationally realistic period of time to allow the candidate to develop and implement a business plan for a given product or service.
Context of and specific resources for assessment
Assessment must ensure:
involvement of a key stakeholder group, including customers for the product or service
access to a commercial or not-for-profit business environment in which the business plan may be implemented.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of a business plan prepared by the candidate to guide the management of a commercial or not-for-profit business activity, as well as evaluation of the resulting performance report also prepared by the candidate
case studies to develop specific business plans and strategies for selected business activities or projects
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| E2021 | THHGLE19B | Develop and implement a business plan | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| S623 | SIT60307 | Advanced Diploma of Hospitality | Qualification |
| S621 | SIT60107 | Advanced Diploma of Tourism | Qualification |