Unit of competency Outline

Date retreived
22/07/2026 8:34 AM AWST

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Develop and maintain community/stakeholder relationships

Develop and maintain community/stakeholder relationships

Unit of competency
National Code
CULLB510B
State Code
C7144
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
01/01/2000
State Implementation and Classification
Approved Date
17/06/2005
Field of Education
080509 - Public Relations
Original Release Date
17/06/2005
Nominal Hours
100
Description
This unit describes the skills and knowledge required to develop and maintain community/stakeholder relationships. As such, the unit focuses on the need for regular and ongoing consultation to maintain the quality of service provision. This unit is relevant to people working in many industries and has been written for broad application.This unit describes the skills and knowledge required to develop and maintain community/stakeholder relationships. As such, the unit focuses on the need for regular and ongoing consultation to maintain the quality of service provision. This unit is relevant to people working in many industries and has been written for broad application.
Notes
Elements and Performance Criteria
1 Plan approach to stakeholder consultation
  • 1.1 Review and assess current and potential stakeholders to determine needs, interests, priorities and relevant trends
  • 1.2 Identify key stakeholders, their representatives and means to establish and maintain links
  • 1.3 Make provision for current relevant information on stakeholders to be gathered and maintained
  • 1.4 Ensure plans to establish and maintain stakeholder links reflect awareness of relevant internal and external factors
  • 1.5 Take account of cultural considerations in planning stakeholder consultations
2 Establish and maintain stakeholder relationships
  • 2.1 Use a range of formal and informal strategies to facilitate links between stakeholder(s) and the organisation
  • 2.2 Identify and assess strategies for formal links between the organisation and key stakeholder(s), and implement selected mechanisms
  • 2.3 Monitor and evaluate mechanisms and take appropriate action to continuously improve them
  • 2.4 Determine the purpose and parameters of specific consultations and inform participants clearly
  • 2.5 Ensure information from stakeholder consultations is integrated into organisational planning and made available to relevant colleagues in a timely way
  • 2.6 Ensure communication with stakeholder(s) takes into account the nature of the group(s) and prior and potential relationships
3 Develop stakeholder networks
  • 3.1 Identify, establish and use formal and informal networks as a communication channel
  • 3.2 Share expertise, information and resources with networks when appropriate to strengthen links
4 Represent the organisation to the community
  • 4.1 Communicate the organisation's role accurately and confidently in a way which the audience understands and which maintains stakeholder awareness
  • 4.2 Promote the organisation consistently to external bodies which affect its role, funding and operations
  • 4.3 Identify and use opportunities for promotion constructively
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that will affect performance.
The following variables may be present with training and assessment depending on the work situation, needs of the trainee, accessibility of the item, and local industry and regional contexts. If bold italicised text is shown in Performance Criteria, details of the text are provided in the Range Statement.
Current and potential stakeholders may include:
other organisations
particular cultural or ethnic groups
academics, teachers and students or their representative bodies
stakeholders with special needs
stakeholders in remote areas
small or large businesses
staff in the broader organisation
affiliated and special interest groups, e.g. clubs, societies, friends' organisations, or other community and/or cultural organisations
the general community
Internal and external factors that affect planning may relate to:
current organisational objectives
resource constraints
political and social issues in the community
market trends
technological developments
Relationships may be ongoing or used for a specific purpose and may include:
obtaining regular stakeholder feedback
surveying stakeholder views on particular issues and services to assist development of new services or facilities
requests for financial support
market research
inclusion in public activities
exhibitions and outreach programs
involvement in the development of appropriate exhibitions, public programs and special events
Consultations may include:
formal consultative bodies
informal communication and feedback
regular liaison activities
newsletters or other regular or specific information provision
surveys
external committees, working parties or taskforces
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that will affect performance.
The following variables may be present with training and assessment depending on the work situation, needs of the trainee, accessibility of the item, and local industry and regional contexts. If bold italicised text is shown in Performance Criteria, details of the text are provided in the Range Statement.
Current and potential stakeholders may include:
other organisations
particular cultural or ethnic groups
academics, teachers and students or their representative bodies
stakeholders with special needs
stakeholders in remote areas
small or large businesses
staff in the broader organisation
affiliated and special interest groups, e.g. clubs, societies, friends' organisations, or other community and/or cultural organisations
the general community
Internal and external factors that affect planning may relate to:
current organisational objectives
resource constraints
political and social issues in the community
market trends
technological developments
Relationships may be ongoing or used for a specific purpose and may include:
obtaining regular stakeholder feedback
surveying stakeholder views on particular issues and services to assist development of new services or facilities
requests for financial support
market research
inclusion in public activities
exhibitions and outreach programs
involvement in the development of appropriate exhibitions, public programs and special events
Consultations may include:
formal consultative bodies
informal communication and feedback
regular liaison activities
newsletters or other regular or specific information provision
surveys
external committees, working parties or taskforces
The Evidence Guide describes the underpinning knowledge and skills that must be demonstrated to prove competence. It is essential for assessment and must be read in conjunction with the performance criteria, the Range Statement and the Assessment Guidelines of the relevant Training Package.
Critical aspects of evidence required to demonstrate competency in this unit
The following evidence is critical to the judgement of competence in this unit:
ability to develop appropriate relationships and networks to meet the needs of a specific workplace context
well-developed communication skills to facilitate effective consultation with a broad range of stakeholders
Context of assessment and consistency of performance
The assessment context must provide for:
practical demonstration of skills through the development of relationships and networks to address specific workplace needs
involvement of and interaction with others to reflect the consultation and communication aspects of this unit
project or work activities conducted over a period of time to reflect the ongoing monitoring and implementation aspects of this unit
Relationships to other units
This unit has linkages to a range of other general management and technical units, and combined assessment and/or training with those units may be appropriate, for example:
CULLB508B - Monitor and enhance information access
BSBFLM507B - Manage quality customer service
BSBFLM509B - Promote continuous improvement
Method of assessment
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
evaluation of consultation programs developed and implemented by the candidate
review of consultation documentation prepared by the candidate
case studies to assess ability to develop links and networks for different workplace contexts
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
Assessment methods should closely reflect workplace demands and the needs of particular groups [e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling].
Essential skills and knowledge
Assessment must include evidence of essential knowledge of, and skills in, the following areas:
role and nature of promotion, advocacy and networks in the relevant work context
nature and range of stakeholder groups, including special needs and potential cultural considerations
features, costs and benefits of different consultation mechanisms
networking techniques and strategies
planning and organisational techniques for community consultations
legal issues which might impact on community consultation, including relevant health and safety requirements
literacy skills sufficient to interpret and develop complex documents
communication skills sufficient to conduct formal and informal consultations
Specific resource requirements
Assessment of this unit requires access to:
strategic plans and relevant policies and procedures manuals
resources to implement consultation processes
Generic employability skills
The seven key competencies represent generic skills considered for effective work participation. The bracketed numbering against each of the key competencies indicates the performance level required in this unit.
Level (1) represents the competence to undertake tasks effectively
Level (2) represents the competence to manage tasks
Level (3) represents the competence to use concepts for evaluating and reshaping tasks.
How can communication of ideas and information be applied? - (2)
Writing a report on consultation outcomes
How can information be collected, analysed and organised? - (2)
Evaluating results of community consultations
How are activities planned and organised? - (2)
Organising a community consultation session
How can team work be applied? - (2)
Working with colleagues to develop community links
How can the use of mathematical ideas and techniques be applied? - (2)
Estimating costs of consultations
How can problem solving skills be applied? - (2)
Developing an approach to meet conflicting community needs
How can the use of technology be applied? - (1)
Using electronic communication with stakeholders
The Evidence Guide describes the underpinning knowledge and skills that must be demonstrated to prove competence. It is essential for assessment and must be read in conjunction with the performance criteria, the Range Statement and the Assessment Guidelines of the relevant Training Package.
Critical aspects of evidence required to demonstrate competency in this unit
The following evidence is critical to the judgement of competence in this unit:
ability to develop appropriate relationships and networks to meet the needs of a specific workplace context
well-developed communication skills to facilitate effective consultation with a broad range of stakeholders
Context of assessment and consistency of performance
The assessment context must provide for:
practical demonstration of skills through the development of relationships and networks to address specific workplace needs
involvement of and interaction with others to reflect the consultation and communication aspects of this unit
project or work activities conducted over a period of time to reflect the ongoing monitoring and implementation aspects of this unit
Relationships to other units
This unit has linkages to a range of other general management and technical units, and combined assessment and/or training with those units may be appropriate, for example:
CULLB508B - Monitor and enhance information access
BSBFLM507B - Manage quality customer service
BSBFLM509B - Promote continuous improvement
Method of assessment
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
evaluation of consultation programs developed and implemented by the candidate
review of consultation documentation prepared by the candidate
case studies to assess ability to develop links and networks for different workplace contexts
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
Assessment methods should closely reflect workplace demands and the needs of particular groups [e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling].
Essential skills and knowledge
Assessment must include evidence of essential knowledge of, and skills in, the following areas:
role and nature of promotion, advocacy and networks in the relevant work context
nature and range of stakeholder groups, including special needs and potential cultural considerations
features, costs and benefits of different consultation mechanisms
networking techniques and strategies
planning and organisational techniques for community consultations
legal issues which might impact on community consultation, including relevant health and safety requirements
literacy skills sufficient to interpret and develop complex documents
communication skills sufficient to conduct formal and informal consultations
Specific resource requirements
Assessment of this unit requires access to:
strategic plans and relevant policies and procedures manuals
resources to implement consultation processes
Generic employability skills
The seven key competencies represent generic skills considered for effective work participation. The bracketed numbering against each of the key competencies indicates the performance level required in this unit.
Level (1) represents the competence to undertake tasks effectively
Level (2) represents the competence to manage tasks
Level (3) represents the competence to use concepts for evaluating and reshaping tasks.
How can communication of ideas and information be applied? - (2)
Writing a report on consultation outcomes
How can information be collected, analysed and organised? - (2)
Evaluating results of community consultations
How are activities planned and organised? - (2)
Organising a community consultation session
How can team work be applied? - (2)
Working with colleagues to develop community links
How can the use of mathematical ideas and techniques be applied? - (2)
Estimating costs of consultations
How can problem solving skills be applied? - (2)
Developing an approach to meet conflicting community needs
How can the use of technology be applied? - (1)
Using electronic communication with stakeholders
Replaces
State Code National Code Title Type
C1505 CULLB510A Establish and maintain consultation with, and promotion to, client groups Unit of competency
Replaced By
State Code National Code Title Type
D1790 CULLB510C Develop and maintain community/stakeholder relationships Unit of competency
State Code National Code Title Type
S619 SIT50207 Diploma of Events Qualification