Unit of competency Outline
Date retreived
23/07/2026 1:30 AM AWST
23/07/2026 1:30 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop and maintain community/stakeholder relationships
Develop and maintain community/stakeholder relationships
Unit of competency
National Code
CULLB510C
CULLB510C
State Code
D1790
D1790
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
19/09/2008
Field of Education
080509 - Public Relations
Original Release Date
19/09/2008
Nominal Hours
100
Description
This unit describes the performance outcomes, skills and knowledge required to develop and maintain community/stakeholder relationships. The unit focuses on the need for regular and ongoing consultation to maintain the quality of service provision.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Plan approach to stakeholder consultation
- 1.1 In consultation with colleagues, review and assess current and potential stakeholders to determine needs, interests, priorities and relevant trends
- 1.2 Identify key stakeholders, their representatives and means to establish and maintain links
- 1.3 Make provision for current relevant information on stakeholders to be gathered and maintained
- 1.4 Ensure plans to establish and maintain stakeholder links reflect awareness of relevant internal and external factors
- 1.5 Take account of cultural considerations in planning stakeholder consultations
2 Establish and maintain stakeholder relationships
- 2.1 Use a range of formal and informal strategies to facilitate relationships between stakeholder/s and the organisation
- 2.2 Identify and assess strategies for formal links between the organisation and key stakeholder/s, and implement selected mechanisms
- 2.3 In consultation with colleagues, monitor and evaluate mechanisms and take appropriate action to continuously improve them
- 2.4 Determine the purpose and parameters of specific consultations and inform participants clearly
- 2.5 Ensure information from stakeholder consultations is integrated into organisational planning and made available to relevant colleagues in a timely way
- 2.6 Ensure communication with stakeholder/s takes into account the nature of the group/s and prior and potential relationships
3 Develop stakeholder networks
- 3.1 Identify, establish and use formal and informal networks as a communication channel
- 3.2 Share expertise, information and resources with networks when appropriate to strengthen links
4 Represent the organisation to the community
- 4.1 Communicate the organisation's role accurately and confidently in a way which the audience understands and which maintains stakeholder awareness
- 4.2 Promote the organisation consistently to external bodies which affect its role, funding and operations
- 4.3 Identify and use opportunities for promotion constructively
other organisations
particular cultural or ethnic groups
academics, teachers and students or their representative bodies
stakeholders with special needs
stakeholders in remote areas
small or large businesses
staff in the broader organisation
affiliated and special interest groups e.g. clubs, societies, friends' organisations, or other community and/or cultural organisations
general community
current organisational objectives
resource constraints
political and social issues in the community
market trends
technological developments
obtaining regular stakeholder feedback
surveying stakeholder views on particular issues and services to assist development of new services or facilities
requests for financial support
market research
inclusion in public activities
exhibitions and outreach programs
involvement in the development of appropriate exhibitions, public programs and special events
formal consultative bodies
informal communication and feedback
regular liaison activities
newsletters or other regular or specific information provision
surveys
external committees, working parties or taskforces
particular cultural or ethnic groups
academics, teachers and students or their representative bodies
stakeholders with special needs
stakeholders in remote areas
small or large businesses
staff in the broader organisation
affiliated and special interest groups e.g. clubs, societies, friends' organisations, or other community and/or cultural organisations
general community
current organisational objectives
resource constraints
political and social issues in the community
market trends
technological developments
obtaining regular stakeholder feedback
surveying stakeholder views on particular issues and services to assist development of new services or facilities
requests for financial support
market research
inclusion in public activities
exhibitions and outreach programs
involvement in the development of appropriate exhibitions, public programs and special events
formal consultative bodies
informal communication and feedback
regular liaison activities
newsletters or other regular or specific information provision
surveys
external committees, working parties or taskforces
Critical aspects for assessment and evidence required to demonstrate competency
Evidence of the following is essential:
development of appropriate relationships and networks to meet the needs of a specific workplace context
well developed communication skills to facilitate effective consultation with a broad range of stakeholders.
Context of and specific resources for assessment
Assessment must ensure:
involvement of and interaction with others to reflect the consultation and communication aspects of this unit
project or work activities conducted over a period of time to reflect the ongoing monitoring and implementation aspects of this unit
access to strategic plans and relevant policies and procedures manuals
access to resources to implement consultation processes.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
evaluation of consultation programs developed and implemented by the candidate
review of consultation documentation prepared by the candidate
evaluation of candidate's response to different organisational and community scenarios to assess ability to develop links and networks for different contexts.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CULLB508C Monitor and enhance information access
BSBFLM507B Manage quality customer service
BSBFLM509B Facilitate continuous improvement.
Evidence of the following is essential:
development of appropriate relationships and networks to meet the needs of a specific workplace context
well developed communication skills to facilitate effective consultation with a broad range of stakeholders.
Context of and specific resources for assessment
Assessment must ensure:
involvement of and interaction with others to reflect the consultation and communication aspects of this unit
project or work activities conducted over a period of time to reflect the ongoing monitoring and implementation aspects of this unit
access to strategic plans and relevant policies and procedures manuals
access to resources to implement consultation processes.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
evaluation of consultation programs developed and implemented by the candidate
review of consultation documentation prepared by the candidate
evaluation of candidate's response to different organisational and community scenarios to assess ability to develop links and networks for different contexts.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CULLB508C Monitor and enhance information access
BSBFLM507B Manage quality customer service
BSBFLM509B Facilitate continuous improvement.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C7144 | CULLB510B | Develop and maintain community/stakeholder relationships | Unit of competency |
| C1505 | CULLB510A | Establish and maintain consultation with, and promotion to, client groups | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| D9435 | CULREL501A | Develop and maintain community and stakeholder relationships | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D651 | CUV40511 | Certificate IV in Arts Administration | Qualification |
| C726 | CUL60104 | Advanced Diploma of Library-Information Services | Qualification |