Unit of competency Outline
Date retreived
22/07/2026 7:03 AM AWST
22/07/2026 7:03 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Market property for lease
Market property for lease
Unit of competency
National Code
CPPDSM4013A
CPPDSM4013A
State Code
D1258
D1258
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
28/10/2008
Field of Education
080503 - Real Estate
Original Release Date
28/10/2008
Nominal Hours
15
Description
This unit of competency specifies the outcomes required to market all types of property and businesses for lease. It includes planning, developing a marketing plan, preparing marketing materials, implementing marketing activities, and reviewing and reporting on marketing plans and activities.The unit may form part of the licensing requirements for persons engaged in real estate activities in those States and Territories where these are regulated activities.
Notes
Elements and Performance Criteria
1Develop marketing plan for property.
- 1.1 Potential tenant profile and benefits of effectively marketing property for lease are discussed with landlord.1.2 Strategies and timeframe for marketing property, including possible marketing activities, are discussed with landlord.1.3 Costs of different marketing strategies and activities are discussed with landlord.1.4 Marketing plan for property is prepared and presented to landlord in line with agency practice. 1.5 Marketing plan, including marketing activities and budget, is agreed with landlord.
2Check marketing materials.
- 2.1 Marketing materials that reflect agreed property and agency marketing plan are developed within agreed budget and timeframes.2.2 Marketing materials are checked for accuracy and compliance with agency and legislative requirements.
3Implement marketing activities.
- 3.1 Persons involved in marketing property for lease are briefed on their roles and responsibilities to ensure success of marketing activities.3.2 Marketing activities are implemented in line with agreed marketing plan and budget. 3.3 Responsibility is assigned for ongoing monitoring of marketing activities.3.4 Marketing activities are implemented that comply with agency practice, ethical standards and legislative requirements.3.5 Landlord is kept informed ofprogress of marketing activities according to agency practice and legislative requirements.
4Review and report on marketing activities and plan.
- 4.1 Marketing activities are reviewed against aims and objectives of marketing plan.4.2 Feedback on outcomes of marketing activities is sought using reliable methods and verifiable data according to agency practice.4.3 Need for alternative marketing activities and adjustments to marketing plan are assessed in consultation with relevant people ifproperty proves difficult to lease.4.4 Effectiveness of planning and marketing processes is assessed to identify possible improvements in future activities.4.5 Costs and time lines are analysed to evaluate and improve future marketing initiatives.4.6 Conclusions are prepared from verifiable evidence and advice is provided on future marketing initiatives.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Tenant profile may include:
tenant property requirements
buying intentions
tenant financial capacity
timeframe for lease.
Marketing activities may include:
advertising, including print and electronic media
agency property guide
brochures
direct marketing
business-to-business marketing
inspections
mail-outs
networking
open house
signboards
seminars
targeting markets by service type
internet and online advertising, including web pages, virtual tours and online directories.
Marketing plan may include:
advertising and promotional materials prepared and scheduled
advertising budget
aims and objectives of the marketing plan
inspection of property by agency consultants
inspections scheduled
property listed in agency property guide
prospective tenants contacted
board advising of lease prepared and ordered as per schedule
landlord advised of advertising and marketing procedures and costs
target group identified for marketing plan
timeframe for marketing activities
vendor advised on optimal property presentation
web-based advertising arranged.
Persons may include:
agency principal
business broker
licensed real estate agent
real estate representative
stock and station agent
support staff.
Monitoring of marketing activities may include:
enquiry records
expenditure
feedback from prospective tenants
feedback from consultants
feedback from landlord.
Information on progress may include:
agency input into marketing of property
approaches and enquiries regarding the property
costings
perception of levels of interest and worth of current marketing strategies
possible changes in marketing activities and plan
strategies used in marketing and promoting property.
Strategies if property proves difficult to lease may include:
revising advertising budget
modifying advertising copy and promotional materials
involving other agencies.
Verifiable evidence may include:
checklists
notes
qualitative and quantitative data
records and testimonies.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Tenant profile may include:
tenant property requirements
buying intentions
tenant financial capacity
timeframe for lease.
Marketing activities may include:
advertising, including print and electronic media
agency property guide
brochures
direct marketing
business-to-business marketing
inspections
mail-outs
networking
open house
signboards
seminars
targeting markets by service type
internet and online advertising, including web pages, virtual tours and online directories.
Marketing plan may include:
advertising and promotional materials prepared and scheduled
advertising budget
aims and objectives of the marketing plan
inspection of property by agency consultants
inspections scheduled
property listed in agency property guide
prospective tenants contacted
board advising of lease prepared and ordered as per schedule
landlord advised of advertising and marketing procedures and costs
target group identified for marketing plan
timeframe for marketing activities
vendor advised on optimal property presentation
web-based advertising arranged.
Persons may include:
agency principal
business broker
licensed real estate agent
real estate representative
stock and station agent
support staff.
Monitoring of marketing activities may include:
enquiry records
expenditure
feedback from prospective tenants
feedback from consultants
feedback from landlord.
Information on progress may include:
agency input into marketing of property
approaches and enquiries regarding the property
costings
perception of levels of interest and worth of current marketing strategies
possible changes in marketing activities and plan
strategies used in marketing and promoting property.
Strategies if property proves difficult to lease may include:
revising advertising budget
modifying advertising copy and promotional materials
involving other agencies.
Verifiable evidence may include:
checklists
notes
qualitative and quantitative data
records and testimonies.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Overview of assessment
This unit of competency could be assessed through practical demonstration of marketing properties and businesses for lease. Targeted written (including alternative formats where necessary) or verbal questioning to assess the candidate's underpinning knowledge would provide additional supporting evidence of competence. The demonstration and questioning would include collecting evidence of the candidate's knowledge and application of ethical standards and relevant federal, and state or territory legislation and regulations. This assessment may be carried out in a simulated or workplace environment.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
A person who demonstrates competency in this unit must be able to provide evidence of:
implementing marketing activities for the lease of all types of property in line with agency practice, ethical standards and legislative requirements
knowledge of agency practice, ethical standards and legislative requirements associated with marketing all types of property for lease
planning and developing marketing plans for the lease of all types of property in line with agency practice, ethical standards and legislative requirements
preparing marketing materials for the lease of all types of property in line with agency practice, ethical standards and legislative requirements
reviewing and reporting on marketing activities associated with the lease of all types of businesses.
Context of and specific resources for assessment
Resource implications for assessment include:
access to suitable simulated or real opportunities and resources to demonstrate competence
assessment instruments that may include personal planner and assessment record book
access to a registered provider of assessment services.
Where applicable, physical resources should include equipment modified for people with disabilities.
Access must be provided to appropriate learning and/or assessment support when required.
Assessment processes and techniques must be culturally appropriate, and appropriate to the language and literacy capacity of the candidate and the work being performed.
Validity and sufficiency of evidence require that:
competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace
where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the person's competence
all assessment that is part of a structured learning experience must include a combination of direct, indirect and supplementary evidence
where assessment is for the purpose of recognition (RCC/RPL), the evidence provided will need to be current and show that it represents competency demonstrated over a period of time
assessment can be through simulated project-based activity and must include evidence relating to each of the elements in this unit.
In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge. Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions, and will reflect the requirements of the competency and the work being performed.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Overview of assessment
This unit of competency could be assessed through practical demonstration of marketing properties and businesses for lease. Targeted written (including alternative formats where necessary) or verbal questioning to assess the candidate's underpinning knowledge would provide additional supporting evidence of competence. The demonstration and questioning would include collecting evidence of the candidate's knowledge and application of ethical standards and relevant federal, and state or territory legislation and regulations. This assessment may be carried out in a simulated or workplace environment.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
A person who demonstrates competency in this unit must be able to provide evidence of:
implementing marketing activities for the lease of all types of property in line with agency practice, ethical standards and legislative requirements
knowledge of agency practice, ethical standards and legislative requirements associated with marketing all types of property for lease
planning and developing marketing plans for the lease of all types of property in line with agency practice, ethical standards and legislative requirements
preparing marketing materials for the lease of all types of property in line with agency practice, ethical standards and legislative requirements
reviewing and reporting on marketing activities associated with the lease of all types of businesses.
Context of and specific resources for assessment
Resource implications for assessment include:
access to suitable simulated or real opportunities and resources to demonstrate competence
assessment instruments that may include personal planner and assessment record book
access to a registered provider of assessment services.
Where applicable, physical resources should include equipment modified for people with disabilities.
Access must be provided to appropriate learning and/or assessment support when required.
Assessment processes and techniques must be culturally appropriate, and appropriate to the language and literacy capacity of the candidate and the work being performed.
Validity and sufficiency of evidence require that:
competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace
where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the person's competence
all assessment that is part of a structured learning experience must include a combination of direct, indirect and supplementary evidence
where assessment is for the purpose of recognition (RCC/RPL), the evidence provided will need to be current and show that it represents competency demonstrated over a period of time
assessment can be through simulated project-based activity and must include evidence relating to each of the elements in this unit.
In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge. Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions, and will reflect the requirements of the competency and the work being performed.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OAQ51 | CPPREP4121 | Establish landlord relationships | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D222 | CPP40307 | Certificate IV in Property Services (Real Estate) | Qualification |